This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By SAURAV K•
I really like the kind of information and knowledge that I gained and also the assignments were testing me on my application part.
By jeetendra s p•
I learnt many things from this course, its also improve my analytical skills. and thanks a lot to help and support me for cousera.
By Roopa N•
The course was really useful and helped me in understanding the actual impact if Marketing Analytics in the real world. Thank you
By Sergio V M•
Excellent, well designed for understanding the Customer Analytics, and many great examples of companies using Business Analytics.
By Sai S M•
Really insightful course on how a business leader can make use of Analytics and how to unleash the power of customer centric data
By Peter A•
A good overview of the most current best practices, technology and techniques in customer analysis and data analytics approaches.
This is my first Course in Business Analytic . The course content is very Good and I enjoyed a lot and gained full satisfaction.
By Nestor V•
Definetly it is an excelent introductory course to concepts, fundamentals and appliations of Customer Analytics. I recommend it.
By Rusudan K•
Very helpful and educational course, especially the last lecture (Week %) which gave a detailed insight into real world models.
By Mohammad A E M•
This course was interesting and I find the contents very relevant to my work. However, the quiz are really difficult to pass :)
By Bill W•
Once again, another great class! This particular class gave me a much more concrete insight into how companies are marketing.
Amazing videos. They are really up-to-date with marketing techniques and models compared to my university in Montreal Canada.
By afif m•
The course is very clear and easy to be followed by people who did not have a base knowledge about business analytics like me
Great curriculum design and the professors are amazing. Lots of real business examples to help set the knowledge into context
By Sai G S•
Providing information about the important of the data & interpretation. Especially individual data tracking based on location
By Piyush A•
Great course with some really usable models provided. I think there should be more hand-on cases but definitely a great value
By Gonzalo N•
Great course to get to know how data can be used tu make your company better. All the lectures were really clear and simple.
By Rudrarajsinh G•
Great Insights into the analytics view on the customer data to predict better decisions for the benefit of the organization.
By NAYAN C•
Great course focusing on minute details. Very helpful for persons who love business analytics and see that as their careers.
By Swinfield T H•
I love the teaching and the way the course is designed. I do appreciate the video content. It makes it interesting to watch.
By Farida A•
Awesome course! Very insightful and I learned so much! The professors were also really great at explaining all the concepts!
By Ajay S•
Graph examples should be picked up from the begnning instead of giving a pre-prepared graphic example.
I enjoyed this course.
By Rafael T d M R•
Amazing introduction to customer analytics. I strongly recommend to everyone who wants to deal with quantitative marketing.
By KHURELSUKH D•
The course was a great value and knowledge for the Customer Analytics Introduction. Real-life cases were pretty interesting
By Nikhita P•
it would help if all the topics came with additional information links or papers which might close the loop of information.