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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
9,568 ratings
2,127 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1251 - 1275 of 2,066 Reviews for Customer Analytics

By Daya_Jin

Aug 31, 2018

有用,入门好课

By Liu Y

Oct 29, 2017

like it

By Modestman

Mar 27, 2017

Elusive

By Md. F H H

Nov 24, 2018

Great!

By Zhuo C

Oct 13, 2018

so int

By MOBIN S

Jul 04, 2017

Great.

By Remoundos E

Jun 06, 2016

Super!

By Fengzhe W

Mar 16, 2016

cool!!

By SUDHANSHU K

Jun 29, 2020

Great

By Mi A

Sep 27, 2019

good!

By BENKACEM N

Mar 23, 2019

great

By Manasvee M K

Dec 28, 2018

great

By Kshitiz S

Jan 28, 2018

great

By Caroline O

Feb 22, 2017

Great

By Shaz A

Apr 03, 2016

Great

By José A G

Dec 28, 2015

Great

By David N

May 27, 2020

Yyyh

By Soumyadeep M

May 23, 2020

good

By ROBIN R

May 20, 2020

GOOD

By Ravi r s

May 03, 2020

good

By VISHNU V

Feb 28, 2019

good

By joanna s

Oct 14, 2018

获益良多

By Momodou B

Mar 25, 2018

good

By shrayanka

Jul 17, 2017

Good

By Sunish G

May 06, 2017

good