This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Wenqi O•
Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.
By Brent A•
Really good course to start with.
Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.
By Yuzheng A•
I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.
By Muhammad H•
I took a a course "Analytical approach to marketing decisions at my university and the instructor recommended this course. One of the best courses I have taken so far.
By Jordan D•
Great course. One thing I love and value are challenges. The quizzes are very challenging and really make you re-watch videos/ re-read the handouts. Very useful course.
Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.
By vivek g•
this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.
By Manuj B•
This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures
By Nikita B•
The course is well structured and the professors explain through real-world and real-time examples which makes it better to understand. Enjoyed studying this course.
Superior quality content and professors (as expected from Wharton).
There are some questions which I have failed to crack and would love to have someone address them.
By Juan d D A H•
Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.
By LUIS H B•
Excellent instructor and material provided to support the Course.
Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.
By Bhaskar R•
Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.
By nirali m•
It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.
Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendía perfectamente.
Learned a lot about the practice done by top companies which have access to various data about customer purchase behaviour, how they collect it and how they use it.
By Anjaney L•
very good course. Though I expected a bit more technical information from it such as how the data is forecasted and more about the predictive models and its types
By Saurabh S•
I was felt really honored by doing this course under the Wharton University. The study material were really good and quiz were brain storming. Thank you very much.
By Aparna M•
This has been a great course and I would highly recommend it to others. The course allows us to understand Customer Analytics as a beginner and it builds our knowl
By Muhammad E•
A great course that provides learners with an insight of what firms are doing today to maximize their profit. Great instructors, enjoyable experience, I loved it.
By Muhammad M M•
Great insights for someone who isn't well versed in these fields of data collection. Also sums up customer data analysis well in a short while. Great instructors!
By HONEY S•
It was an enlightening course for me which has opened my eyes to much greater realities in the field of marketing analytics. a must for a marketing professional.
By Trisha D•
I would anyday recommend this course to anybody interested in marketing sciences and analytics. This has been so far the most insightful and interesting course.
By Deepak S•
it is very insightful to learn about descriptive, predictive and prescriptive analytics. It helped me bridge the knowledge gaps in customer marketing analytics.
By Kavya J•
The course was informative and well taught. It covered major elements and gave a good overview of analytics involved in customer management to increase profit.