This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Gavin C•
Fast paced and informative. It was great to see how marketing use data, statistics, and the R programming language to make actionable business insights.
By Sai A•
This is my first time of enrolling in Wharton Online course. It was a great time and I got a lot of knowledge form this course. Thanks for your effort.
By Yannam L R•
Very impressive course setup in a systematic way which make to understand those even who doesn't have any prior knowledge of analytics. Thanks for your
By SANJAY K T•
It was optimal enough with a lot of exploratory and descriptive data explored over causality with high prediction to lower churn rates of application.
By JC R•
Thanks for a wonderful experience. Please make the quizzes answers more about research or the handouts and less about speaker opinion interpretation.
By Siddharth S•
this was a very good course...impressed by the way Prof. Peter Fader talked about the topics...looking forward to take more courses offered by wharton
By Yash M•
Very well curated course on Customer Analytics. It has equipped me with right set of concepts and ideas to go about setting customer Analytics model.
By Jay T•
Loved the course. Although it was a brief into what customer analytics is but it motivated me to learn more about it. Thank You Coursera and Wharton,
By Abdul R S•
Great course. Thoroughly enjoyed it. The content was easy to grasp a special mention about the last presentation by Prof. Eric was great!!!
I was not sure initially, but as the course went by, it started getting better and better and I would definitely recommend this course to my friends.
By Chidoze H C•
I had one of the best times of my life as a student undertaking this course. Thank You Wharton School of the University of Pennsylvania and Coursera!
By Joe L•
Great course, every insightful information shared. Well worth you time to take the course. MY thanks to the Professors for sharing their knowledge.
By Amit D•
It is very help full course of marketing person who can utilized in our job and growth of the company and increase the profitability of the company.
By Bernard T•
Very informative course for me as an non-business major student to understand more about how data can be used in making better managerial decisions.
It's a great course for individuals that want to get a hang of how predictive and customer analytics work. I would definitely recommend this course.
By Arasu R•
Wonderful work out by the Professors. Great knowledge transferred. Agreed with the conclusion that future of marketing is really business analytics.
By Rohan S•
It was a very informative course for me. I will definitely try to implement all the important concepts learned in this course for various analyses.
By WT d•
One of the best online courses attended. A lot of good info and sharing in session for marketing analytics context which is relevant and practical.
By Rupal P•
Leaned a lot of new things in the world of analytics! Thanks to Coursera and Wharton faculty! Can't wait to learn more about the remaining courses.
By Jagdish R K•
The course delivers exactly what it promises. The topics and concepts are well explained in the most recent context and in a very intuitive manner.
I like this class so much,especially the application last one.It is so amazing that data analisis are so interesting.Thank you fou all the teacher'
By Sugandha S•
Great course! Gives you the basic "detailed" knowledge about Customer Analytics. For someone new to data analysis, this is a great course to take.
By Eduardo C•
Fantastic! I never had a chance to see analytics from this point of view and so amazing to discover how to implement this for my profissional life!
By Nyuage T•
Learning about the applications of customer analytics to optimisation of revenue makes it a lot easier to love marketing. The course is impacting.
By Rahul D•
Course gives a good foundational understanding of descriptive, predictive and prescriptive analytics which can be used to manage customers better.