Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,041 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filter by:

1351 - 1375 of 2,367 Reviews for Customer Analytics

By Pradeep K M

Jun 20, 2019

By Ali I

Mar 15, 2019

By Rahul M

Feb 18, 2019

By Rashmi P

Sep 30, 2018

By Varun M

Jul 24, 2018

By Sumit K

Apr 12, 2018

By 许之亮

Nov 9, 2017

By Juan C C S

Nov 1, 2017

By Jatin M

Oct 30, 2017

By Unwana E

Oct 28, 2017

By Vishal K

Jun 2, 2017

By Raj v S

Apr 30, 2017

By Nabilah Y

Nov 13, 2016

By J S

Nov 1, 2016

By Qiu S

Jan 10, 2016

By Monu A

Jan 22, 2021

By Oscar A

May 30, 2020

By 翁闻艺

Apr 25, 2020

By Guillaume R

Nov 13, 2019

By Atul M

May 12, 2019

By Juan D V D

Mar 25, 2019

By Deleted A

Feb 27, 2019

By Sonia W

Dec 19, 2018

By Vasilyev L A

Sep 10, 2018

By Fang S

Mar 18, 2018