Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
By Sahar S A•
This has been a wholistic experience for me. The course has fueled my interest in the subject to explore its endless possibilities. Thank you!
By Nicholas S•
A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!
Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.
By Jawdat A R•
By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.
By Srinivasan V•
A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.
By Maryia M•
Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!
By Jason M•
This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.
By Nicole K•
I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.
By Mudita B•
Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.
By Ulisan K•
This was so helpful in giving me the information I needed for my career pivot. Great pace! Good instructors. Loved the learning experience!
By Bilal F•
Great course and and professors. Dr. Fader might just be the best tutor I came across during both my Bachelor and Master engineering years.
By Shula A•
Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!
By Bre P•
Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.
Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...
By Prasanna P•
I thoroughly enjoyed this course, learnt a lot of new terms in customers analytics. Thanks to the professors. Especially Prof. Raghu, Eric.
By Manas G•
Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.
By Helder R C V•
Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.
By Yuxing D•
This course gives me a basic picture of what Business Analysis is, and the way that professors convey the knowledge is easy to understand.
By Lea K A•
I liked the course. It was very informative. I'd like to continue the next course, however, I will have to continue it at another time.
By Kingsley B•
Wonderful Course related to Marketing Analytics primarily focusing on Customer. Great Learning Experience and useful examples are shared.
By Kamala K•
Overall the course is going to be very useful fot the job im gonna be applying. Really well done; made a dry subject really interesting.
By Olasehinde A E•
This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.
Thanks to Coursera!
By Dr. R W M•
Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.
Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.
By Miral P•
Well structured course. Very well explained. The course gives very good insight about how customer analytics is used in decision making.