This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By NAYAN C•
Great course focusing on minute details. Very helpful for persons who love business analytics and see that as their careers.
By Swinfield T H•
I love the teaching and the way the course is designed. I do appreciate the video content. It makes it interesting to watch.
By Farida A•
Awesome course! Very insightful and I learned so much! The professors were also really great at explaining all the concepts!
By Ajay S•
Graph examples should be picked up from the begnning instead of giving a pre-prepared graphic example.
I enjoyed this course.
By Rafael T d M R•
Amazing introduction to customer analytics. I strongly recommend to everyone who wants to deal with quantitative marketing.
By KHURELSUKH D•
The course was a great value and knowledge for the Customer Analytics Introduction. Real-life cases were pretty interesting
By Nikhita P•
it would help if all the topics came with additional information links or papers which might close the loop of information.
By Kajol K•
I really liked this course. the structure of this course is good, specially while give practical examples of the companies.
By Eric G•
Easy to understand and gives great insight. A bit low on applying the knowledge, but that comes in later courses I presume.
By Fatin F Z•
Great insights and flow of information are taught in a manner that is easily understood by executive to C-level personnels.
By Maria E G•
Customer Analytics is a great course really well presented by Wharton teachers. All terms really well explained. Thank you.
By Sai C N•
This course is very useful and I have learnt about Descriptive analytics, Predictive analytics and Prescriptive analytics.
By Mohammad A•
Excellent course about business & customer analytics especially for beginners, instructors were very good and professional
By Tejas R D•
Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.
one of the best courses in coursera to learn about customer analytics.It really fulfilled my expectations about learning.
By Graham Y•
Enjoyed it comprehensive and well presented very tough tests at the end but really enjoyable and extremely well presented
By luca m•
i really enjoyed the course. Profesors are very clear, and there are exciting examples and tools to manage marketing data
By Carlos E•
The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.
By Karim V•
Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.
By Varun s•
Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...
By Fai C•
It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!
Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.
By Ibironke D•
I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.
By Olakunle Y•
Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.
By Pan W•
Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.