Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
By Fatin F Z•
Great insights and flow of information are taught in a manner that is easily understood by executive to C-level personnels.
By Maria E G•
Customer Analytics is a great course really well presented by Wharton teachers. All terms really well explained. Thank you.
By Sai C N•
This course is very useful and I have learnt about Descriptive analytics, Predictive analytics and Prescriptive analytics.
By Mohammad A•
Excellent course about business & customer analytics especially for beginners, instructors were very good and professional
By Tejas R D•
Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.
By Karthi M•
one of the best courses in coursera to learn about customer analytics.It really fulfilled my expectations about learning.
By Graham Y•
Enjoyed it comprehensive and well presented very tough tests at the end but really enjoyable and extremely well presented
By luca m•
i really enjoyed the course. Profesors are very clear, and there are exciting examples and tools to manage marketing data
By Carlos E•
The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.
By Karim V•
Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.
By Varun s•
Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...
By Fai C•
It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!
Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.
By Ibironke D•
I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.
By Olakunle Y•
Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.
By Pan W•
Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.
By Samrat C•
Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.
By Jyoti P•
This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.
By shivani k•
It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors
By Adanfelio C R•
Excelente material mucha riqueza en el descubrimiento de la informacion de los clientes desde diferentes perspectivas,
By Daniel M•
Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!
By C P P•
Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.
By srinivas b•
This is well developed course that gives insights into the customer behavior and buying patterns and life time value.
By Carlos M•
I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.
By Michael F•
Great course - the professors work through it at a good pace and clearly have a strong understanding of the material.