This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Mohit S•
A very informative course taught by excellent faculties. Living up to the name of University of Pennsylvania.
By Sai S R P M•
Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!
By Pijush M•
one of the best course I've attended. Best possible way to make someone understand without much technicality.
By Edmund M•
Very informative course and the professors are very good in explaining the concepts and highly knowledgeable.
By Sergei B•
Very insightful course for businessmen who want to understand how to understand and approach their customers.
By Bin L•
very friendly to a layman. very useful and interesting content. it motivates me to dig deeper in this field.
By Andres F L L•
Awesome Experience, and is necessary to continue checking this Course, because of the detail of Information.
By laura r•
amazing course, it gives you a lot of insights and new ways to see the application of data in the real world
By Jitendra M•
I liked the course and the lecture. It has helped me to understand various techniques and to get an insight.
very practical knowledge about marketing and could be implied not only in business but also in daily living.
By Gregorio A A P•
Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.
By Sumit G•
Best course to describe about the behaviour of customer and how to predict the future marketing strategies,
By Joseph O•
This course is highly educational. The Instructors communicated effectively and i totally learnt new things
By Emmanuel A•
Quite insightful course that gave exposure to new marketing science adopted by big companies with big data.
By You K•
This was a great course and contained a ton of practical knowledge that would be useful across many fields.
Fantastic Course that prompts you towards the right direction to understand the world of customer analytics
By Marcelo A S•
I like all the examples, and I really enjoyed learn about the tools for customer analytics. You are great!
By Daniel C•
It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!
By Govarthan M N•
This is the best course for the people seeking knowledge on decision making skills for handling customers.
By Peijun Z•
Great course for leading me into the business analytics! Hope the further courses will keep surprising me!
By Venki P•
This course introduces the concepts of Customer Analytics in a very interesting and counterintuitive way.
By Rana G u I•
way of learning..
Special thanks to Eric Bradlow, Peter Fader, Raghu Iyengar & Ron Berman.
By Deleted A•
The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.
By Shuhan C•
Great analytics introduction for beginners. I enjoyed this course and can't wait to start my next course!
By WEI Q•
Good course content, make me know what is customer analysts and the module could be apply during analysis