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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,656 ratings
2,324 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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551 - 575 of 2,273 Reviews for Customer Analytics

By Mohit S

Sep 23, 2017

A very informative course taught by excellent faculties. Living up to the name of University of Pennsylvania.

By Sai S R P M

Apr 17, 2017

Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!

By Pijush M

Jan 2, 2017

one of the best course I've attended. Best possible way to make someone understand without much technicality.

By Edmund M

Nov 21, 2016

Very informative course and the professors are very good in explaining the concepts and highly knowledgeable.

By Sergei B

Jun 3, 2016

Very insightful course for businessmen who want to understand how to understand and approach their customers.

By Bin L

Apr 5, 2021

very friendly to a layman. very useful and interesting content. it motivates me to dig deeper in this field.

By Andres F L L

Jul 13, 2020

Awesome Experience, and is necessary to continue checking this Course, because of the detail of Information.

By laura r

Jul 10, 2020

amazing course, it gives you a lot of insights and new ways to see the application of data in the real world

By Jitendra M

Jun 13, 2020

I liked the course and the lecture. It has helped me to understand various techniques and to get an insight.

By KarenX

Apr 24, 2020

very practical knowledge about marketing and could be implied not only in business but also in daily living.

By Gregorio A A P

Aug 26, 2017

Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.

By Sumit G

Jul 9, 2019

Best course to describe about the behaviour of customer and how to predict the future marketing strategies,

By Joseph O

Feb 22, 2019

This course is highly educational. The Instructors communicated effectively and i totally learnt new things

By Emmanuel A

Feb 5, 2018

Quite insightful course that gave exposure to new marketing science adopted by big companies with big data.

By You K

Jul 10, 2017

This was a great course and contained a ton of practical knowledge that would be useful across many fields.

By Rakshaki

Nov 6, 2016

Fantastic Course that prompts you towards the right direction to understand the world of customer analytics

By Marcelo A S

Jun 7, 2020

I like all the examples, and I really enjoyed learn about the tools for customer analytics. You are great!

By Daniel C

Jan 20, 2019

It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!

By Govarthan M N

Dec 9, 2017

This is the best course for the people seeking knowledge on decision making skills for handling customers.

By Peijun Z

Jul 28, 2017

Great course for leading me into the business analytics! Hope the further courses will keep surprising me!

By Venki P

Aug 12, 2016

This course introduces the concepts of Customer Analytics in a very interesting and counterintuitive way.

By Rana G u I

Feb 19, 2016

Its excellent....

way of learning..

Special thanks to Eric Bradlow, Peter Fader, Raghu Iyengar & Ron Berman.

By Deleted A

Jan 19, 2016

The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.

By Shuhan C

Oct 21, 2019

Great analytics introduction for beginners. I enjoyed this course and can't wait to start my next course!


Nov 15, 2015

Good course content, make me know what is customer analysts and the module could be apply during analysis