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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,673 ratings
2,329 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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601 - 625 of 2,279 Reviews for Customer Analytics

By María A S R

Jan 19, 2019

Buen curso. Dinámico y con contenido interesante, sobre todo la parte de los forecast.

Muchas gracias

By Ayman M

Mar 21, 2018

Informative and Concise. Concepts introduced are well-presented. Highly-Recommended Course.

Thank You

By Moksha

Aug 15, 2020

Week 1 and 5 were stunning! Maybe there could be a lot more application based learning :D

Thank you.

By Mallik B

Apr 10, 2020

Great course and good insights on how companies are using customer data to make business decisions.

By Engineer Y

Oct 14, 2019

Excellent Course to unlock the power of Data, to know right customers and to fit right organization

By Nitin N

Nov 11, 2018

The content of the course is top notch. It was delivered perfectly on the coursera platform.Thanks.

By Lamonte S

Dec 14, 2016

Excellent course, I took careful notes. The lectures were crucial in bringing this subject to life.

By Lee R

Mar 13, 2016

Great course! It opened my eyes to the greater field of analytics beyond just Descriptive Analysis.


Oct 21, 2020

I feel that I went into the new world, but very interesting and fascinating and full of surprises.

By Sai G s

Jul 4, 2020

Excellent introductory course with real insights for someone with no prior knowledge in the field.

By Praneeth C

Oct 29, 2019

very insightful for any field of business. great use of modern examples, some really blew my mind!

By Siti A F

Mar 15, 2019

I enjoyed the course especially because of the real corporations's problems. Thank you professors.

By Paul B

Aug 4, 2018

Great learning experience.

Teachers are great and they keep you interested for more the whole time.

By Deepankar S

Jul 23, 2018

Great experience as well s learning.

I thank all the professors for their guidance and hard work .

By Siddharth K

Feb 8, 2018

Best Teachers for the course. Really loved the way they were teaching. Thanks Wharton and Penn. :)

By Michael L G

Sep 21, 2017

if you plan to succeed in the customer service and Marketing industry, this is the course for you.

By Kavitha S

Dec 30, 2016

It was a great introductory course, explaining the various sources and methods of data collection.


Dec 3, 2015

Great course!

Well explained on a beginner level, but with enough challenges to make it worth while

By Ravi M

Jun 16, 2020

This was a terrific course. I have gained lots of insights into customer and marketing analytics.

By Deelan C

May 28, 2020

It was a very insightful course. I will be looking for to use the learnings in the place of work

By Sean M Y

May 15, 2018

Good foundation basis for customer analytics. Could use some more practice and practice problems.

By Ahmed S K

Aug 17, 2017

Excellent course. More real world examples in every lecture would add to the learning experience.

By Tiago F T C

Nov 26, 2016

A wonderful way to get the most recent insights in this vast customer analytics thematic! Useful!

By Michelle Q

Sep 1, 2021

This is a great course! I really enjoyed myself, especially with Eric Bradlow! Great professors.

By Tori F

May 15, 2020

Amazing instructors! Such an interesting course. 10/10 recommend. I learned so much! Thank you!!