This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By M. R L A•
The contents of this course are very in-depth and unique. It is difficult finding similar contents online or other course providers for cheap. One of the key selling points of this course if Peter Faden's delivery on his famous analytic model (watch the course if you want to know what it is). Hope to get more awesome knowledge in the next courses of this Specialization.
By Surbhi D•
This was an engaging course. As an HR person, I wanted to understand tools that can help analyse customer service and accordingly give and insight to actions that will help better serve customers and bring more profitability to the organization. Some of the modules were easy to follow. However, the lengthier version of videos was a little difficult to keep up with.
By Deborah L•
Several instructors with all their own approach but all of amazing level. Their passion is palpable and their explanations make sense. I do appreciate the gradual evolution of the difficulty and the logic.
I would appreciate some recommendations of other materials and books, that these professors may have published to further the applications and learning.
By Ankita K•
What an amazing course on Customer Analytics. Each of the professors across the whole 5 week course were brilliant. I learnt a lot of things . I am glad I invested my time her..Be it be Peter Fader, Raghu Iyengar, Ron Berman or last but not the least - Eric Bradlow. Tremendous respect for them. Whatever I learnt just blew my mind. Thank you for this course
By Shubham D K G•
The course has made me realize how crucial is it for the firms operating at every level to have an insight of the data related to their customers. It also highlighted how good data sits at the center of all good analysis. On top of everything the course also highlights the best practices that a data analyst should follow in order to get things done.
By Ihemanma W•
It was amazing!!. It opened my eyes to so many ways companies can acquire data and use it to increase customer loyalty and product awareness. I will make sure to try and contribute to increasing Warton's "NPV" (Prof. Raghu), by getting more people to take a course. Am really Honored to be a part of Wharton Customer Analytics. Thank You very much!!!
By dinesh k•
The course was very informative to managers like me who passed out of management courses before full advent of business analytics. Being a banker and with expansion of digital banking with online credit sales beyond geographic boundaries, the function of analytics has greater significance and specialized course on the same will be very helpful.
By Rizkika R•
Overall the course was really good and interactive. Although, there may be one lecturer that may not really to the point when delivering the materials. My suggestion is to keep developing the content as the year goes by, this course is really important especially for people who want to study and learn more about marketing and customer analytics.
By mahsa n•
This course was really beneficial and exciting for me. Actually i was as much enthusiastic that i completed the whole course in just one week. The most important point is that the contents of this course and the methods of teaching that this four wonderful professors utilized, encouraged me to continue my education in a university in the U.S.
By Iago S•
It is an awesome course to learn how to think around customer analytics. There is no teaching of how use to use models and analytics, but rather a list of possible methods, how to pick the right one, and how to analyze a business challenge. Very good for those who are starting or want to refresh some primordial concepts of customer analytics.
By Elizabeth M•
Good foundational course if you want to learn about the basics/ fundamentals of customer analytics. Not technical at all and does not teach you how to use softwares to analyze customer data. Instead, talks about analysis methods and key terms which is equally helpful. The real-life examples given helped contextualize each method discussed.
By Robert S H•
I am very impressed by the format and delivery of the content/information, and the lecturers' experience and knowledge add absolute authority and credibility. The material was easy to follow but very informative. I was very challenged with each quiz since they were designed to require thought and analysis to arrive at the correct answers.
By kefei m•
Highly recommend it, especially for people not from a business or marketing background.
Tips: there is no hands-on project in this specific course. (I 've seen people give 1 star because of that)
The quiz is not very straightforward, but they make sense. You have to interpret the questions based on the context, instead of word-to-word.
By Chih-Chieh W•
The content is generally very basic but with some inspiring topics. The course doesn't really teach you how to do customer analytics at the pratice level but to show you how business problems can be analyzed and connected to data analysis. I would appreciate a list of further reading, for those who want to advance customer analytics.
By Daniela A G R•
This course gives a complete overview about everything professionals today need to have in mind when we talk about Customer Analytics, with practical examples and many tools to understand the real meaning and huge value of planning a customer centric strategy, valorating each consumer for its real value for an organization. thank you
By María d l Á Á P•
I really like the course. I would have loved to see more practical examples for each week, specially for week 5, maybe in the form of reading materials. I also noticed that some of the test had questions that weren't completely clear, specially week 3, but it's not a big deal, just a bump in the road. Overall, it was a great course.
By Vinayak M•
The course is extremely accurate and to the point, it will strike you in the right places and will have you hooked for learning more. The ease with which the course has been made and the topics have been explained with such fluency, especially the way the models have been explained and the real life examples make it a great course.
By Christos F•
I found the course amazing. It was well structured and presented by the tutors. It has a lot of slides to cover the theory as well as extra paper for further reading. I acknowledge though that its goal was to give somebody the big picture about Customer Analytics. Further study is required to appreciate in depth the theory taught.
By Shiaw-Ling L•
A great introduction to the important numbers to understanding consumer behavior -- both passively and in actively pursuing user behavior feedback. This isn't just a course that's great for marketers, it also benefits people thinking about product and development in helping to shape their understanding of who they are creating for.
By Mayank S•
Very nice overview about marketing analytics, but I would have loved to see in action the algorithms being used on a larger dataset using computing technologies, but I can't complain because the instructors had already told this course will not be going into the technicalities and would rather be more focused towards the concepts.
By Kohil N•
This was a very interesting course. I had a chance to learn from some best teachers. It gave me insights on market practices and know a lot about customer behavior and predictive analysis. I liked how in every lecture it was always something new and valuable to learn. I would like to finish all the courses included in the theme.
By Ajay L•
Content was good. Mostly theory though. All the lecturers were top notch. Although, Prof. Berman's lecture was a bit confusing and difficult to grasp (several lines were repetitive and he was very fast at times in speaking). Had to go through the notes to understand his points. Others were very interactive, lively and enjoyable.
By Robbie L•
Really enjoyed the material. Instructors made it interesting. Real world examples were very helpful (Amazon, Netflix, Amex, etc). However, the quiz questions never quite seemed to relate to the material. There were often terms or phrases in them that were never mentioned in the videos/slides. Other than that, well done. Thanks!
By Angela M•
Very good introductory course to the high level concepts of customer analytics and interesting insights into how some companies are using it. Whets the appetite for getting more hands on with the models. It was a nice follow on from the Introduction to Marketing course from the Business Foundations specialisation (also Wharton)
By Malik P•
A terrific introduction and snapshot into Analytics combined with Marketing and how important its role is in today's digitized world. It emphasized the value of better decision making by gaining command over data and using it to predict and prescribe future actions to derive optimal profits and customer retention. Thank you.