Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Mike Y W•
Dec 2, 2018
I whole heartedly recommend this course to those interested in customer analytics from a business perspective. The course does not intend to go into the technical or statistical perspective, and this is clearly stated numerous times. I was ready to give this course 4 stars after finishing the first four weeks, but the last week is where I decided to rate this course 5 stars. Well done, Wharton Marketing!
By Jitendra M•
Dec 28, 2015
This course, coming from a highly reputed institution (Wharton) fills a long-standing gap in Data Science/Analytics courses, either online or in-person. While this is the first version and will get refined and improved, one can immediately sense the thought and the effort that has gone into such a course. Making it part of a specialization is perfect. Extremely laudable and highly recommended!
By Chetan P D•
Nov 25, 2020
Absolutely fantastic! The course provides the most important knowledge every business leader needs to make a significant impact, the course provides a broad vision & importance of customer analytics. We internalize why customer center companies are so successful in Market Place. The Data, the approach, the models, journey of Analytics maturity, tools, implementation, ROI, and great examples.
By Todd E•
Aug 18, 2020
An excellent course for beginners or some knowledge of business analytics. All instructors provided clear, compelling lectures highlighting theoretical and methodological frameworks and useful examples. Quizzes were well designed and good for consolidating and applying knowledge acquired in the courses. Most of the reading was well-chosen and deepened my understanding of the course topics.
By Sahil K•
Mar 30, 2020
The course is a holistic package for your entry into customer analytics. Unlike other lectures, this course provides you with the latest information and teaches you practices that are currently in use. One of my favorite parts of the course is the week 5 module which gives you the application of customer analytics in the real world and overall this course added a great deal to my arsenal.
By Annie N•
Sep 29, 2020
This course provides a lot of insightful knowledge about tools and models for customer analytics, as well as their applications in real companies. Really interesting examples so users with no background in Marketing still can easily understand. The professors are truly inspiring and awesome! 100% recommend to anyone who is interested data analytics, especially in Marketing and Business.
By Dr S K S•
Jun 19, 2019
It's a good course to have a basic understanding of customer analytics and its applications in real time. The examples were very good and wisely chosen. Will be more happier if I got to know the working model of predictive example, that how to reach to those numbers in examples of Bob, Sharmila etc.The excel sheet was not pretty clear. Else it was a nice exposure to the analytics field.
By Pradeep P•
Nov 4, 2015
The course is excellent...All the professors are very impressive..Though i have been working in the area of customer analytics, i was not aware of many aspects of customer analytics that were taught in the course. I'm taking away a whole new perspective of customer analytics that i can apply with my clients.
An extension of the course with hands on exercises would be extremely valuable.
By Siddharth R•
Sep 26, 2020
This course gave me a broad understanding of what Customer Analytics is. Loved the way the course was broken down into 5 modules, where each module covered 1 out of the 5 main principles of customer analytics. Loved the case studies and applications and changed the way I think about data and customer behavior. Looking forward to taking up more Business Analytics courses in the future.
By Rohit S•
Dec 5, 2016
This a simple yet comprehensive course on data analysis. Helped me clear out my basics. Although had trouble understand a few modules in the predictive modules lecture, but I guess I just didn't read up enough. I recommend this course for everyone whether you're related to this field or not. It's always good to know how to use data to better your life, be it professional or personal.
By Shiuh H N 旭•
Feb 16, 2021
Beyond expectation. I had not thought online course could be so delighful. Professor Fader's lively lecture was entertaining yet insightful concept. I learned of the way to model future not only through linear regression but also model buy/not buy decision through 2 independent time invariant random process. The detail and rigor of this course construct is really very impressive.
By Matthew T•
Sep 27, 2020
As a student with a background in Accounting and Economics, I have more appreciation of data analytics caused by the completion of this course. This Customer Analytics course does have a focus on marketing as a science and a very statistical discipline however, the methodologies and principles taught by the professor can have impactful applications in other fields of business.
By Shruthilaya R•
Sep 2, 2020
Coming from a research background in a different field within psychology (early childhood), this course has opened me up to empirical perspectives of how operationalisation of real-time experiences can take place in the psychological field of business and marketing. A great course for those on a lookout for gaining comfort with usual terms and knowledge in neighbouring fields.
By Zamilur R•
Dec 23, 2015
It is an amazing beginner level course for any professional who is getting into marketing. The course content is very relevant in this digital age. Unlike many other courses, it does provide ample example of real life companies following various strategies. The instructors provide a very clear overview of the lectures. The supplemented lecture notes and books are also great.
By José A R N•
Nov 11, 2016
My name is Jose Antonio from Brazil. I am looking for a new Data Scientist career (https://www.linkedin.com/in/joseantonio11)
I did this course to get new knowledge about Business Analytics and better understand the technology and your practical applications.
The course was excellent and the classes well taught by teachers.
Congratulations to Coursera team and Instructors.
By M. R L A•
Sep 13, 2021
The contents of this course are very in-depth and unique. It is difficult finding similar contents online or other course providers for cheap. One of the key selling points of this course if Peter Faden's delivery on his famous analytic model (watch the course if you want to know what it is). Hope to get more awesome knowledge in the next courses of this Specialization.
By Surbhi D•
Jul 25, 2019
This was an engaging course. As an HR person, I wanted to understand tools that can help analyse customer service and accordingly give and insight to actions that will help better serve customers and bring more profitability to the organization. Some of the modules were easy to follow. However, the lengthier version of videos was a little difficult to keep up with.
By Deborah L•
Jul 16, 2016
Several instructors with all their own approach but all of amazing level. Their passion is palpable and their explanations make sense. I do appreciate the gradual evolution of the difficulty and the logic.
I would appreciate some recommendations of other materials and books, that these professors may have published to further the applications and learning.
By Ankita K•
Aug 28, 2020
What an amazing course on Customer Analytics. Each of the professors across the whole 5 week course were brilliant. I learnt a lot of things . I am glad I invested my time her..Be it be Peter Fader, Raghu Iyengar, Ron Berman or last but not the least - Eric Bradlow. Tremendous respect for them. Whatever I learnt just blew my mind. Thank you for this course
By Shubham D K G•
Apr 9, 2020
The course has made me realize how crucial is it for the firms operating at every level to have an insight of the data related to their customers. It also highlighted how good data sits at the center of all good analysis. On top of everything the course also highlights the best practices that a data analyst should follow in order to get things done.
By cent w•
Dec 3, 2017
It was amazing!!. It opened my eyes to so many ways companies can acquire data and use it to increase customer loyalty and product awareness. I will make sure to try and contribute to increasing Warton's "NPV" (Prof. Raghu), by getting more people to take a course. Am really Honored to be a part of Wharton Customer Analytics. Thank You very much!!!
By dinesh k•
Oct 25, 2020
The course was very informative to managers like me who passed out of management courses before full advent of business analytics. Being a banker and with expansion of digital banking with online credit sales beyond geographic boundaries, the function of analytics has greater significance and specialized course on the same will be very helpful.
By Rizkika R•
Apr 1, 2020
Overall the course was really good and interactive. Although, there may be one lecturer that may not really to the point when delivering the materials. My suggestion is to keep developing the content as the year goes by, this course is really important especially for people who want to study and learn more about marketing and customer analytics.
By mahsa n•
Jan 13, 2021
This course was really beneficial and exciting for me. Actually i was as much enthusiastic that i completed the whole course in just one week. The most important point is that the contents of this course and the methods of teaching that this four wonderful professors utilized, encouraged me to continue my education in a university in the U.S.
By Iago S•
Mar 25, 2021
It is an awesome course to learn how to think around customer analytics. There is no teaching of how use to use models and analytics, but rather a list of possible methods, how to pick the right one, and how to analyze a business challenge. Very good for those who are starting or want to refresh some primordial concepts of customer analytics.