Dear professors. I thank you all from the bottom of my heart for taking the course. I have umpteen quantity of marketing analytics knowledge already. The quality of the professors at Wharton makes me crave for an admission there! Thank you so much again! Thank you Coursera!

Please improve prescriptive analytics section.

It seemed that it is no where related to predictive analysitcs section. Predictive analytics spoke how to predict future. Prescirtive analytics should have mentioned about how to use predictions for converting into actions.

Course was very well structured and taught. Content is top notch and is taught enthusiastically and interactively.

What I could've liked more: More mentor support, more details into actual models used in industry and how to construct them, and test answer explanations.

Learned so much about how we can use customer data to better understand our clientele, on an aggregate level, but also on a very granular level :) This course should be taken by every business professional looking to gain a better understanding on their customer.

I do love this course, it gives me a broader knowledge about marketing especially in the field of Customer analytics. Knowing the right customer, how to manage them, etc are the biggest challenge for all company in the world. In this course you will learn a lot.

I really love this course, all of the teachers are doing great at explain and giving real case study. I learn a lot from this course, especially it makes me aware about how the business doing with all data they have. I really recommend to take this full course.

The course opened my eyes to the field of Customer Analytics. There are so many applications of it in everything that we do in life. The professors are great and cover all types of Analytics required for the company to succeed in today's highly analytical world.

Great course! I am the general manager of a small manufacture firm, it gave me insight to things I can do to improve in my work. I already did the RFM to my clients, so we can manage are resources to our clients base in the revenue that each of them give us.

This course provides a high-level knowledge about Customer Analytics . I would suggest this course for a person who is really interested to learn the basics of Data Analytics and real time applications of Customer Analytics. Worth the time ! Informative !

The course taught me lots of things that I didn't get in a traditional analytics type in my country right now. Sessions which lectured by Prof. Erick was really amazing on how firms can utilize their customer data to make their business decisions better.

This course is practical, which gives a general picture on customer analytic work. It allows me to follow the directions in which I am interested to go deeper, meanwhile to start use the theory also the tool I learned in this course into my real work.

I have learnt a lot from this course. However, I need to mention that there doesn't seem to be active discussions. Do professors answer queries. I asked one question, but since that wasn't answered, I did not ask more. I feel I am alone in the class!

The course is well planned and well executed. The course materials have a lot of effort in them, the professors have laid out the course in very simple terms keeping in mind the complex nature of the course itself. Was a wonderful experience for me.

Great introductory course to get one thinking about customers and data. I'm really happy I started with this course as a foundation to course before digging deeper into statistics and programming (R & Python) bringing the bigger picture into focus.

I am totally new to Customer Analytics, this course is very helpful for me to build up the path for being an analyst in Customer Analytics. The course sessions are quite interesting and the materials are start-of-the-art. Very good course to follow!

I consider myself fortunate to have completed the prestigious course of CUSTOMER ANALYTICS. It really enhanced to my knowledge to a great extent in terms of correct analysations of customers' behaviours, demands and other vital aspects of business.

This course really gets you to challenge your skills at analysing data and the power that it holds.

I would recommend this course to practically everybody- you need to know your customer better!

Thank you for an amazing learning experience Wharton.

A basic course that provided me insights into Customer and Data analytics with real life case studies. I would recommend anyone into this field to take this course as it provides you an holistic view about customers and ways to analyse data sets.

Great insight, unfolded a high level yet detailed exposure into customer analytics, with all the resesarch going in the space and the near term and long term futuristic possiblities. Unfolded beyond regression analysis, with probabilistic models.

The content is not as dense as I expected. Overall, all the professors are giving an incredibly clear framework of customer analytics. I learned a lot. Most appreciative for all the efforts and hard work of Prof. Iyengar, Bradlow, Fader, Berman.

The course is really useful with fantastic way of lectures delivery. Many thanks to the Professors attending for sharing their professional but easy-to-understand knowledge about business analysis and how to apply it for marketing in practice!

A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.

amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue

Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.