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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,111 ratings
2,235 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1276 - 1300 of 2,174 Reviews for Customer Analytics

By Missael J L M

Jan 19, 2016

Good Course!

By Taher R S

Dec 11, 2015

Great course

By Hazem A

Aug 19, 2020


By Dibya R S

Mar 21, 2020

nice one !!

By Nikhil S

May 23, 2019

Eye opener.

By Mauricio C

Apr 23, 2018

I loved it!

By Dmitriy

May 5, 2017


By sunil n

Sep 29, 2020

no comment

By Rafaela B

Jun 20, 2020

Very good!


May 8, 2020

so helpful

By Rakesh J

Jun 3, 2018


By Mauricio A L R

Jun 29, 2017

Muy bueno.

By Diego R M

Jun 20, 2017


By Nicholas C C

Feb 17, 2017

Thank you!


Aug 10, 2016

Veru Good.

By Sateesh K R

May 5, 2016

Gr8 course

By Angelo M

Apr 20, 2016


By Majid A

Feb 22, 2016


By Anshul s

Dec 16, 2015


By Jorge A D L F Z

Mar 13, 2021


By Jorge E

Jun 13, 2020


By preetam o

May 28, 2020


By Hlanganani

Apr 17, 2020

Very good

By Snehil R

Feb 1, 2020