Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

7,374 ratings
1,567 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

Filter by:

1301 - 1325 of 1,506 Reviews for Customer Analytics

By Moiz V

Jun 09, 2019

Good going so far.

By Naveen N

Nov 27, 2017

Hard to read graph

By Diego V M

Oct 13, 2017

Muy recomendable!

By Mohammed N

Jul 04, 2018

Need certificate

By kashyap k

Oct 04, 2019

Vague at times.

By Edgar L

Oct 25, 2017

Very insightful

By Sagar P

May 09, 2017


By 王铮

May 01, 2016


By Ons M S A M

May 30, 2019

Great Insight

By Oluwadamilola A

Sep 20, 2017

Great course!

By akram

Nov 04, 2016

Great courtse

By Manojkumar P

Dec 29, 2015

Nice course.

By Nguyen P H

Sep 18, 2015

Great course

By Arnab G

Jun 09, 2018

good course

By Robert B C

Sep 29, 2015

Good course

By Khurram K

Mar 26, 2016


By Gourav S

Aug 08, 2019

Good one

By Joshua S

Apr 29, 2019


By Nazatul A B A R

Nov 05, 2016


By Alvin L

Mar 16, 2016


By 马雨禾

Nov 18, 2019


By Yash D

Jun 01, 2019


By thulasiram .

Sep 11, 2016


By Venkatesh C

Mar 02, 2016


By HymaPrashanthi

Jan 17, 2018