Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Mar 1, 2016
Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.
By Ibironke D•
Sep 6, 2020
I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.
By Olakunle Y•
May 23, 2018
Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.
By Pan W•
Oct 17, 2017
Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.
By Samrat C•
Jun 8, 2020
Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.
By Jyoti P•
Jun 5, 2020
This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.
By shivani k•
May 26, 2020
It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors
By Adanfelio C R•
May 20, 2020
Excelente material mucha riqueza en el descubrimiento de la informacion de los clientes desde diferentes perspectivas,
By Daniel M•
Jul 21, 2018
Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!
By C P P•
Jul 19, 2019
Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.
By srinivas b•
Oct 25, 2017
This is well developed course that gives insights into the customer behavior and buying patterns and life time value.
By Carlos M•
Apr 15, 2017
I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.
By Michael F•
Sep 21, 2016
Great course - the professors work through it at a good pace and clearly have a strong understanding of the material.
By Nicolás G•
Jun 11, 2020
Exelente programa muy bueno el contenido y ayudo mucho a saber de muchas cosas sobre el análisis de los consumidores
By Thiago Z S•
Jan 20, 2019
A very good course,with great professors and nice examples to help understand the things we learn during the course.
Sep 29, 2018
Best Basic level course if one wants to understand how marketing is done using the current data analytics practices.
By Raden A F S•
Oct 24, 2017
Kinda hard in week 3. Need to give more explanation about how customers is categorically valuable based on their CLV
By Alejandro O•
Aug 4, 2017
Excellent Course, the tools and topic showed here gives a good perspective on how to start analysis on you own custo
By Mohamed A•
May 24, 2017
I liked how the course is arranged, the information concentration, vivid examples and real life examples. Well done.
By Parikshit S•
Feb 23, 2017
Excellent course for giving an idea how customer analytics is being used. Some hands on practice would have helped.
By Anish G•
Jan 20, 2017
It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.
By Miteshkumar P•
Sep 18, 2016
Great course and perspective to utilize analytics for customers.
Some more models and example would have have helped.
By akkash k•
Mar 4, 2016
I got to know the customer level analysis. And how organization starting to predict customer level from store level.
By Funmi A•
Apr 30, 2020
Interesting insights for every business owner or marketing executive. Use the data you have to optimize your sales!
By Rubina G•
Jan 4, 2018
Everyone in any business needs to do this course. It shines a light on how deeply data can affect business success.