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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,852 ratings
2,367 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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576 - 600 of 2,321 Reviews for Customer Analytics

By Emmanuel A

Feb 5, 2018

Quite insightful course that gave exposure to new marketing science adopted by big companies with big data.

By Joshua T C

Jul 10, 2017

This was a great course and contained a ton of practical knowledge that would be useful across many fields.

By Rakshaki

Nov 6, 2016

Fantastic Course that prompts you towards the right direction to understand the world of customer analytics

By Marcelo A S

Jun 7, 2020

I like all the examples, and I really enjoyed learn about the tools for customer analytics. You are great!

By Daniel C

Jan 20, 2019

It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!

By Govarthan M N

Dec 9, 2017

This is the best course for the people seeking knowledge on decision making skills for handling customers.

By Peijun Z

Jul 28, 2017

Great course for leading me into the business analytics! Hope the further courses will keep surprising me!

By Venki P

Aug 12, 2016

This course introduces the concepts of Customer Analytics in a very interesting and counterintuitive way.

By Rana G u I

Feb 19, 2016

Its excellent....

way of learning..

Special thanks to Eric Bradlow, Peter Fader, Raghu Iyengar & Ron Berman.

By Deleted A

Jan 19, 2016

The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.

By Shuhan C

Oct 21, 2019

Great analytics introduction for beginners. I enjoyed this course and can't wait to start my next course!


Nov 15, 2015

Good course content, make me know what is customer analysts and the module could be apply during analysis

By Souravi S

Jun 22, 2020

Detailed and well-articulated, everyting is clearly explained and made easily understandable for novices

By Ojithma G

Aug 30, 2021

The course was extremely informative and it is such a privilege to learn from the experts in the field.

By echezona e

Sep 25, 2020

Hands on course for customer analytics with case studies that get your mind kicking to get into action.

By Mauricio M

May 28, 2020

Very good general info on customer analytics and the power they create to make decisions for businesses

By Danish F

Apr 5, 2020

Awesome course taught by great professors in very interative way. Thank you coursera and the other team

By Jorge L R Z

Jul 8, 2019

Amazing course! Great teachers and the material is completely relevant to today's business environment.


Aug 19, 2018

good content to study and really like the way teaches us especiallly prof raghu sir, i appriciate you .

By Ravinder P S

Mar 1, 2018

The course is very well structured with various examples that helps the takers to related and remember.

By Sheerae O

Apr 26, 2020

Informative course. Presenters were engaging and the case study examples brought the material to life.

By Piyush S

Mar 28, 2020

A very good and Detailed course >needs to include more projects and practical assignments for practice

By rodrigo y

Jul 8, 2019

Excellent course, the importance of analyzing your customers determines the direction of your company.

By Pablo R

Feb 19, 2019

it's a great course, with a new perspective about how to manage the customer analysis and relationship

By Mia J

Apr 11, 2021

Thank you for your support in this amazing course. It will help me not just in one aspect. Thank you.