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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

8,491 ratings
1,847 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

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1526 - 1550 of 1,789 Reviews for Customer Analytics

By Ole-Christian B

Aug 01, 2019

Helpful and with good insight.

By Gazal A

Oct 15, 2015

Wonderful information Thankyou

By Gabriel A M

Jun 02, 2016

great course, new perspective

By Julián Á R

Apr 23, 2020

This course is a 100% theory

By Pradyumna M D

Apr 19, 2020

The course is designed well.

By Théo T

Jan 09, 2017

Intersting yet very basic ;)

By 澍旸 陆

Apr 30, 2020

Useful, but less data skill

By Srestha K

Jun 10, 2016


By Ajay

Dec 15, 2019

Good course for beginners.

By William O P

Mar 05, 2016

Stunning and mind blowing!

By Ayo S

Apr 03, 2018

It was quite informative.

By Andres

Jan 06, 2018

Good as basic information

By Sanket P

Dec 12, 2018

lengthy course material

By Jorge A

Jun 24, 2019

Very good!!! Thank you

By Ishan A

Sep 09, 2018

Its really really good


Oct 20, 2017

优点是深入浅出 不需要太多基础 并且非常系统

By Salman A

Dec 27, 2016

Overall a great course

By Mohammad A Z

May 10, 2020

This was very helpful

By Sandeep K

Apr 14, 2017

Thanks for your help.

By 吴泽建

Jul 12, 2018


By Cristina S d K

Apr 30, 2016

Interesting content

By Moiz V

Jun 09, 2019

Good going so far.

By Naveen N

Nov 27, 2017

Hard to read graph

By Diego V M

Oct 13, 2017

Muy recomendable!

By Mohammed N

Jul 04, 2018

Need certificate