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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
9,854 ratings
2,181 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1951 - 1975 of 2,122 Reviews for Customer Analytics

By Jyothi-Raghav J

Jan 9, 2018

Good course for marketing people who are new to customer analytics. More concepts and models would be great for this course objective.

By Riccardo I

Dec 25, 2017

Interesting hints, inspiring professors, lacks formal explanations and exercises, a little too verbose. Longer would have been better.

By Anudeep M

Sep 14, 2019

Its good but not interesting. The speaker's and data does not match a little. But Im looking forward to start operation analytics.

By Minna H

May 12, 2017

All the presenters were excellent, but the content was somewhat of complicated or to me in blur. I wanted more concrete examples.

By Salvador N

Jan 11, 2016

A lot of the content is pretty basic. I was expecting something a little more in depth. There weren't even any problem sets.

By Devanand

Aug 8, 2016

Not a deep dive into the customer analytics but got to know the basics which will help us to work with an academic project.

By Joel A G

Dec 9, 2020

Some quiz questions are a bit vague and subjective. And some just seem to have incorrect answers (I could be wrong though)

By Ankit G

Apr 13, 2020

Not much content is covered. Course is quite short and doesn't teach much. Atleast should have given more study materials.

By Sachin M

Sep 27, 2015

I was a bit underwhelmed by the course. It had lot of lectures and theories but limited case studies / and no exercises.

By Konark P

May 10, 2020

Most of the content in very basics of economics and analytics. Week 3 has good information but again it is all theory.

By M. V G R

Aug 18, 2020

This course is very helpful for to who want to start from a basic level. In some videos, The voice is not audible.

By Dm s

Apr 2, 2020

It has good content but there should be more practical ways or a live project to explain the things and techniques

By Md. S B

May 2, 2019

Good knowing about the Customer in basics . Was expecting to have more real life scenarios to be explained though.

By nikita b

Nov 1, 2016

Good in theoretical aspects....should include some practical orientation to impart more value through this course.

By Subramanian M S

Oct 5, 2015

Fairly basic and theoretical. More applied customer analytics assignments would make the course worth one's while

By subhan

Feb 18, 2020

That is a good course only for beginners. Actually do not expect to learn profoundly about customer analytics

By Piyush S

Nov 23, 2019

The course gives only a basic idea. Some assignments capture the depth but those things are not explained.

By Jessica N M P

Oct 9, 2018

Useful but it would have been nice to have worked through the math or worked through a relatable example

By CAMILO A R S

Feb 5, 2020

The course have informatión, examples and other text so ancient. Tue course is not update to our days.

By Serene T S H

Apr 1, 2016

This course is overall good for general knowledge. Would prefer more depth in terms of content touched.

By Dilip D P

Aug 8, 2016

I expected a more in depth understanding of the course like learning the mathematical modes described

By Arnab K G

Nov 10, 2015

Quizzes are worded in a very round about manner, making passing them a test of the English language!

By prashant b

May 25, 2020

It is good so far but need share the written case studies which was shared during the presentation.

By Meng Q

Mar 26, 2020

This course is more like an overview instead of a detailed in-depth course. But very inspirational.

By Leandro R H

Feb 7, 2016

The class should provide further reading to develop advanced topics. It's just a general overview.