This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Greta B•
The information is topical. Nothing goes too in depth and you must do your own research outside of the course. The information is dated, but still relevant. The transcript/cc is transcribed incredibly poorly. This course requires an update and a proofreader. There are insights that are useful and helps you get a general sense of customer analytics. But from 3 or so years ago.
By Micah R•
Material is too introductory, barely skims the surface. It fails to dive into fundamental concepts beyond mere definitions, and the accompanying examples get bogged down in irrelevant details. The last section dealing with Application with Prof Bradlow is the only one that had some value, presenting a broad array of topics in an organized, simplified yet well-rounded manner.
By Lukas F•
This course gives you an overview of customer analytics on a very basic level, however, sometimes too basic, even on a highschool niveau. For a paid service I expect the text to be tipo-free and the questions unambiguous. Some of the answers only consider the information just given in the video but not the big picture, therefore, they simply wrong.
By Avazeh G•
The course is more than 4 years old! One week out of 4 was really badly presented, the quize is irrelevant to the material presented in that week. Perhaps it is expected from a marketing professor to over-promise and under deliver but I'm disappointed. The other 3 weeks were quit good to build a foundation but still the course is out of date
By Kartik K•
The course structure is undoubtedly good. The given pattern is appropriate, and easy to follow.
Some audio issues persist in a couple videos. There is no feedback provided. One won't be able to check, "assess" and recheck his/ her performance in any, any of the quizzes.
By JUAN R•
This course is purely based on videos with very general concepts. There are no excersices at all or practice problems so that concepts can actually be applied. Quizzes ask for questions that are not properly explained or related to the material. I don't recommend this course.
For the price paid I would expect something more... It gives you an idea and show you examples. Good background course in order to show your interest in the subject. It could have been organized in a different way in order to make tinteractive and
By Varun R•
Some really good weeks (Predictive Analytics and Case Studies) and some really bad weeks (Descriptive Analytics - surveys is not Descriptive Analytics and Prescriptive Analytics - which talks of marginal economics more than Analytics)
By Benjamin B•
This course doesn't go enough in detail concerning the different customer analytics methods. The last part on applications focuses too much on what was going on in marketing in the past and doesn't address digital marketing enough.
By Zivile M•
The scope of the course is extremely limited. One could sit down and watch all 5 weeks' worth of lectures in one go. I would expect a lot more depth from something that is called a course. This is one good lecture at best.
By Mike M•
The mode of assessments very often did not tally with the delivered content. Some of it was very long with a lot of points that were not even used in the assessments but instead aspects not well addressed used.
By Grant I•
The course provided some useful insights into methods of statistically measuring customer value, however, they only provide you with the spreadsheets to input data without really ensuring you understand the und
By Shayon S•
Not very engaging, spoke a lot about companies that provide data collection and analysis vs the actual process and real-world examples of how someone can use it in a business setting. Boring delivery also
By Eva M•
The level of questions on the quizzes week 3-5 does not match the level of the lectures and the "reading material" are just slides. Please provide additional reading materials, the videos are not enough.
By Kayundria H W•
The quiz questions are confusing and ambiguous.
The lectures are dry and static. Some video backgrounds are distracting (people traversing hallways and stairs).
Uninspiring to engage. Dated production.
By Dmitry D•
very topline and maybe too generic if you are looking for some practical and hands-on course on analytics. Customer analytics approach concept is fine, but nothing new and not really actionable.
By Matt S•
It's not that it's bad – the sections with Peter Fader are interesting and the supplementary reading is interesting – but the level is very introductory and the content is uneven in quality.
By Adrienne A•
Week 5 with Professor Bradlow is fantastic! More real-world examples and sample data sets to actually experiment with the concepts covered in this class would be welcome enhancements.
By Perry P•
Its honestly just a primer i learned no statistical modelling or how to program or how to obtain such data (data mine?).
I guess for a primer its good but application wise is meh
By James S•
Although the content was very interesting and the basic concepts were good to know, the student doesn't ultimately gain any tools that they use upon exit of the course.
Experienced it as 1, a lots of quantitative statistics, 2, focused on B2C. None of these really apply to either me nor the company, so most contents will not apply.
By Katelyn J•
Interesting assortment of professors but very little interaction in the course. Just 4 quizzes. Not very helpful for building a deep understanding of the material.
By Kaela W•
Gave theoretical information but no practical, applicable information to use and help me do my job better. Quizzes didn't match information covered in videos.
By Anil K•
I found this course to be very theoretical. Could have used some customer analytical examples to segment customers and any other similar applications.
By Pedro M•
Great course, great content, I really like this course. But if English is not your first language, the exams are crafty enough to be in trouble...