About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
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Coursera Labs
Includes hands on learning projects.
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Approx. 8 hours to complete
Spanish

Skills you will gain

  • Marketing
  • Promotion (Marketing)
  • Consumer Behaviour
  • Online Advertising
  • Promotion And Marketing Communications
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 8 hours to complete
Spanish

Offered by

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University of Pennsylvania

Syllabus - What you will learn from this course

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Week1
Week 1
2 hours to complete

BRANDING: Estrategias de Marketing y Posicionamiento de Marca Mercadeo

2 hours to complete
7 videos (Total 80 min), 3 readings, 1 quiz
Week2
Week 2
2 hours to complete

ORIENTACIÓN AL CLIENTE: Los Límites del Pensamiento Centrado en el Producto y Las Oportunidades y Retos de la Orientación al Cliente

2 hours to complete
9 videos (Total 81 min)
Week3
Week 3
2 hours to complete

ESTRATEGIAS DE INSERCIÓN AL MERCADO: Interacciones En Línea y Convencionales y Cómo Encontrar Usuarios Principales y Facilitar la Influencia y el Contagio

2 hours to complete
12 videos (Total 113 min)
Week4
Week 4
2 hours to complete

BRANDING: Estrategias de Comunicación Eficaz de Marca y Estrategias de Reposicionamiento

2 hours to complete
6 videos (Total 87 min)

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About the Fundamentos Empresariales Specialization

Fundamentos Empresariales

Frequently Asked Questions

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