Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Manish R•
It has indeed been a very comfortable learning experience, everything in the course material has been very helpful to gain fundamental insights into the world of marketing. Thank you UPenn for the amazing learning experience :)
By Giuseppe M•
Insightful, comprehensive and thorough overview delving into the marketing world. The way this programme is structured, along with the reading and video lecture support, facilitates learning at ones own pace. Just wonderful!
By Leonor E d P•
Includes the basic concepts of marketing but also the right amount of depth to learn way more than basics. Very didactic and gives tons of examples to understand more. A course that's very well structured and great professors!
By SAGAR P K•
The coures is really good. My concepts of marketing are pretty much clear. Aspecially regarding brand and customer acquisition and how to position a brand. Thank you so much for giving me appournity to learn from this course.
By Agnes K•
It's a good course and easy to understand especially for the beginner like me who don't have any background about businesses. Thank you so much University of Pennsylvania and Coursera for make this course happen in Indonesia.
By Amina B•
I found this course very easy to follow, and with no prior knowledge of marketing I thought it was quite easy to understand all the concepts explained in this course. I would definitely recommend it to beginners like myself.
By Lucineh O•
I had the best time learning Marketing fundamentals from such High rank professors from no. 1 university that has Marketing courses. I am thankful that this opportunity was granted to me. I look forward to many more lessons.
By Banu D K•
I am so glad that Wharton offers such an opportunity worldwide. This course strengthened my marketing skills by giving me a different perspective. This will be very helpful developing my research thesis. Thank you, Coursera!
By Harsheel S•
This is a fantastic course and covers a lot of material from ground up - you do not need any background to understand the concepts thought. The videos are self-sufficient to understand the concepts. Clear, lucid explanation.
By Reynaldo B J J•
A great marketing course for beginners and for those who want to refresh or straighten their understanding of the foundation of marketing. I love all the professors here.
I just hope that case studies could be updated ;-)
By Bhargava B•
Excellent lectures especially by Prof Kahn
Business Foundations Specialization is a must have knowledge for all marketing professionals and Wharton is the best place.
Fantastic lectures and meaningful examples/ case study.
By Ankur R•
Great introduction to Marketing and well explanation of the concepts. The professors have taught using very modern day examples which was very interesting. Hoping to learn more from the coming courses in the specialisation.
By Jonathan H•
Es un excelente curso de introducción, desde temas como las 4 P's de Marketing hasta Branding, recomendado para las personas que desean aprender con casos reales, sin lugar a duda tomaría otro curso de esta especialización.
By Mindy C•
Very informative. I came from an academic and nonprofit background into consulting and needed to learn some business acumen. I was able to incorporate what I learn, and use it to synthesize my work environment, immediately.
By Keli M•
Very interesting and engaging course, even for those of us new to this area of study. Professors were clear, animated, and knowledgeable, interesting topic and left course with greater knowledge and awareness of marketing.
By Guilherme C•
This is an excellent course for those who want to learn about the principles of marketing. It was very useful for me, as I now have a deeper vision of the comercial activities I'm involved with. I recommend it very much.
Really good materials shared by the lectures. Precisely what we need to understand the essentials of Marketing, and yet it is very broad. Now I found Marketing as a subject that is challenging yet fun to experiment with.
By Gabriel E M V•
This is a recommendable course most especially to those young professionals who would like to start learning more on how the marketing world works. Kudos to the team who took an effort to deliver this course. More power!
By Kshitij K•
Very useful, as a professional I found this to be full of relevant concepts, practically implementable and full of relatable examples. I'd recommend this to anyone who's trying to build professional marketing skill set.
By Satyukov S R•
Я сам не верю, что потратил месяц на этот курс! Это стоило моих сил! Профессора великолепные, теперь я точно уверен, что разбираюсь в этой теме! Спасибо курсере за предоставленную возможность! Я Счастлив!
By Abhishek A•
Very interactive and engrossing form of teaching .Even while sitting at home /office it feels like am in front of the professor in a classroom .Very good course to develop a basic idea about various marketing concepts.
By Luis S•
Excellent course!! It's very well -structured. I learned not only the basics of marketing, but also techniques on how to target specific customers as well as how to choose a significant name for a product or business.
By Vinod E•
A crisp concise yet brilliant course on Marketing your brand. It says introduction but it is much more than that. I'm already able to apply the concepts readily to our businesses. Very happy to have taken this course.
By Waliullah R•
Being an amateur that viewed marketing only in terms of advertising, this course really opened up the complete world of marketing and its applications. This course would truly help me in my future business decisions.
By TINH N T T•
I have learnt so much from this course. Every word from three professors is worth thousands thousands time of learning and money. Thank you the university and three professors for the great course. Thank you so much.