Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
By Vikrant C•
The course was really good and helped in understanding several marketing analytics concepts like calculating Customer lifetime value, lift in sales and many such concepts which will help someone wanting to work in marketing strategy.
By Lauma S•
An excellent course. I learned a lot and it was very interesting. All the marketing concepts are clear and well explained. Professors are great!!! It was nice time sudying for this marketing course while gaining a lot of information.
By Gerrit K•
This was a fantastic introductory course. I learned a lot of new and interesting concepts, as well as understanding some of which I had only had 'dangerous half-knowledge' as the Germans say.
Thanks a lot to the team and to coursera!
By Achariya R•
I really like this course. It provides me wiht very helpful information and I find it very educating for someone who has zero background in marketing like me. The professors are all amazing. I'd recommend this to anyone. Thank you.
By Ana S A•
The best course for people who want to learn and really understand all aspects and concepts of marketing. Covers everything amazingly and all three professors are incredible. I adored this course and really recommend it to everyone
By Akshatha K•
I was a complete newbie to marketing. This course helped me understand the concepts and various strategies with interesting real world examples which helped me relate better. I enjoyed learning from the experienced faculty as well.
By Dwayne S•
The strategies and initiatives delivered by this course were uniquely designed to help with the practical application of marketing. They presented everyday challenges with fitting solutions that can bring about practical success.
By Liu C•
Professional and easy-going course design for non-business background students. Highly recommended to the person who want to equip with the foundation of business knowledge and alter their career path toward business management.
By Manish R•
It has indeed been a very comfortable learning experience, everything in the course material has been very helpful to gain fundamental insights into the world of marketing. Thank you UPenn for the amazing learning experience :)
By Giuseppe M•
Insightful, comprehensive and thorough overview delving into the marketing world. The way this programme is structured, along with the reading and video lecture support, facilitates learning at ones own pace. Just wonderful!
By Leonor E d P•
Includes the basic concepts of marketing but also the right amount of depth to learn way more than basics. Very didactic and gives tons of examples to understand more. A course that's very well structured and great professors!
By SAGAR P K•
The coures is really good. My concepts of marketing are pretty much clear. Aspecially regarding brand and customer acquisition and how to position a brand. Thank you so much for giving me appournity to learn from this course.
By Agnes K•
It's a good course and easy to understand especially for the beginner like me who don't have any background about businesses. Thank you so much University of Pennsylvania and Coursera for make this course happen in Indonesia.
By Amina B•
I found this course very easy to follow, and with no prior knowledge of marketing I thought it was quite easy to understand all the concepts explained in this course. I would definitely recommend it to beginners like myself.
By Lucineh O•
I had the best time learning Marketing fundamentals from such High rank professors from no. 1 university that has Marketing courses. I am thankful that this opportunity was granted to me. I look forward to many more lessons.
By Banu D K•
I am so glad that Wharton offers such an opportunity worldwide. This course strengthened my marketing skills by giving me a different perspective. This will be very helpful developing my research thesis. Thank you, Coursera!
By Harsheel S•
This is a fantastic course and covers a lot of material from ground up - you do not need any background to understand the concepts thought. The videos are self-sufficient to understand the concepts. Clear, lucid explanation.
By Mohit K•
this course helped me understand topics in customer loyalty, branding, customer centricity, and practical, go-to-market strategies. study material and video lectures are to the point and very informative in current market.
By Reynaldo B J J•
A great marketing course for beginners and for those who want to refresh or straighten their understanding of the foundation of marketing. I love all the professors here.
I just hope that case studies could be updated ;-)
By Bhargava B•
Excellent lectures especially by Prof Kahn
Business Foundations Specialization is a must have knowledge for all marketing professionals and Wharton is the best place.
Fantastic lectures and meaningful examples/ case study.
By Ankur R•
Great introduction to Marketing and well explanation of the concepts. The professors have taught using very modern day examples which was very interesting. Hoping to learn more from the coming courses in the specialisation.
By Jonathan H•
Es un excelente curso de introducción, desde temas como las 4 P's de Marketing hasta Branding, recomendado para las personas que desean aprender con casos reales, sin lugar a duda tomaría otro curso de esta especialización.
By Mindy C•
Very informative. I came from an academic and nonprofit background into consulting and needed to learn some business acumen. I was able to incorporate what I learn, and use it to synthesize my work environment, immediately.
By Keli M•
Very interesting and engaging course, even for those of us new to this area of study. Professors were clear, animated, and knowledgeable, interesting topic and left course with greater knowledge and awareness of marketing.
By Guilherme C•
This is an excellent course for those who want to learn about the principles of marketing. It was very useful for me, as I now have a deeper vision of the comercial activities I'm involved with. I recommend it very much.