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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,021 ratings
2,159 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1226 - 1250 of 2,132 Reviews for Introduction to Marketing

By tatenda b

Jun 15, 2020

Beautiful course and very understandable

By Kaleb P

May 19, 2020

Great course. it was very informative...

By D O

Mar 25, 2020

Thanks, it was very fun and educational.

By Rohit C

Dec 9, 2019

Very Informative and very well explained

By Bryan A

May 3, 2017

Solid material and a new way of thinking

By Hyunho K

May 13, 2016

It was helpful and very straight forward

By Elinyue

May 6, 2016

My first course on Coursera,it's amazing

By Akash J

Apr 29, 2016

Concepts are explained in excellent way.

By Ashutosh D

Mar 28, 2016

Excellent Course. I highly recommend it.

By 郭晓丹

Dec 29, 2015

Very helpful for marketing green hands.

By Niharika J

Aug 28, 2020

A very engaging and informative course!

By Ulisses G G

May 5, 2020

very useful!! and I enjoyed doing it!!!

By Preet S

Apr 19, 2020

Learned alot about basics of marketing.

By ulil a

Dec 29, 2018

Very informative and easy to understand


Nov 21, 2018

Well structured and easy to understand!

By Aditya T

Jul 21, 2018


By manish u

May 27, 2018

one of the best marketing online course

By Karolis K

Dec 19, 2017

good quality content, a lot of examples

By Diah E D K

Apr 19, 2021

the material were explained thoroughly

By Phillip B

Oct 25, 2020

Great course! Lots of practical ideas!

By Nikolay A

Jun 1, 2020

Very good content, pace, and lecturers

By Ahmed H M

Mar 27, 2020

Great start for marketing knowledge ..

By kelly

Jan 9, 2020

Great course! I strongly recommend it!

By Kenn W

Apr 9, 2019

My first Coursera course, fantastic!!!

By Jacob M

Aug 20, 2018

Lovely course!! Prof Kahn is brilliant