Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

9,247 ratings
1,824 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Filter by:

1226 - 1250 of 1,787 Reviews for Introduction to Marketing

By Shuting W

Feb 11, 2018

Very useful course.

By Sam 宗

Nov 18, 2017

Thank you coursera.

By Natalia

Jul 20, 2017

I enjoyed it a lot!

By Liu Y

Aug 18, 2016

It's a great course

By Suraj P

Jan 25, 2016

Exceptional course!

By Shubha T

Dec 12, 2015

Excellent teaching.

By Deleted A

Dec 12, 2015

Very good course!!!

By mostafa m

May 07, 2020

simple but perfect

By Wentao Y

Sep 03, 2019

Ivy-league quality

By Shinya T

Nov 29, 2017

It was really good

By Farhaan S

Feb 08, 2016

It was brilliant!!

By Lyka D Q P

May 27, 2020

thank you so much

By Alain E M M

Dec 23, 2019

Excellent course!

By Mohamed M H

Dec 01, 2019

Wonderful Course.

By Vladimir

Jul 10, 2019

Excellent content

By Isaac D M C

Sep 19, 2018

Can’t be better!!

By Suman S G

Jun 26, 2018

This is the best.

By Prashant C

Jun 23, 2018

So much learning.

By Joseph M

Jun 20, 2018

Excellent Course.

By Daniel C

May 23, 2017

Thank You so Much

By Yasmin s

Apr 18, 2017


By abdeltif b

Oct 25, 2016

excellent course!

By Ting H

May 25, 2016

love the course:)

By Ashu S

May 04, 2016

Excellent course!