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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,034 ratings
2,162 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1351 - 1375 of 2,136 Reviews for Introduction to Marketing

By Mahmoud A M I

Jan 10, 2020

useful and great way to future

By Oleksandr K

Sep 11, 2019

Very intensive and interesting

By Michael M N

Aug 25, 2016

just one word to say, perfect!

By clarence T

Mar 23, 2016

Great professors, great course

By Jose V

Feb 28, 2016

Loved it!!! excellent content.

By pete b

Apr 16, 2021

Direct, Actionable Education.


Jun 1, 2020

Super helpful and interesting

By Koji T

May 30, 2020

very compact but informative!

By Basel A

Mar 4, 2019

professor barbara is amazing!

By Pedro S

Jan 26, 2018

I learned a lot. Tks Wharton!

By Nick S

Dec 15, 2017

Comprehensive and informative

By Terry B

Sep 3, 2017

This was an excellent course.

By Shahaan V

Jan 3, 2017

Comprehensive and taught well

By Fifi K

Oct 30, 2016

Organized and well-structured

By Daniel N

Sep 14, 2016

This is a really good course!

By Raghav M

Sep 10, 2016

learned lot of new concets...

By Manos Z

Mar 1, 2016

Very good lecturers. Perfect.

By Зарина

Dec 26, 2015

Best course ever! Thank You))

By surbhit K

Aug 2, 2021

A​ great learning experience

By Padsumbiya Y

Jul 19, 2021

nothing to say, but Awesome.

By Aayushi G

Sep 2, 2020

very helpful and informative

By Harrison S

Jul 17, 2020

Great course, learned a lot.

By Christopher P

Mar 29, 2020

Informative and interesting.

By Hoàng N

Nov 17, 2018

A highly informative course.