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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
9,496 ratings
1,865 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1351 - 1375 of 1,829 Reviews for Introduction to Marketing

By PARUL V

Feb 01, 2016

Easy learning

By Aditya R

Jan 28, 2016

Great course.

By Carlos E M W

Jan 07, 2016

Great course!

By beshoy a a

Apr 20, 2020

very helpful

By Priyadarshan A

Mar 25, 2020

Great Course

By Lingfei L

Dec 04, 2019

excellent!!!

By Deleted A

Sep 07, 2019

Very Awesome

By RACHEL H

May 20, 2019

great course

By Hivandro M

Jun 29, 2017

great course

By Irene H

Jan 22, 2017

very helpful

By haoshuai

Nov 12, 2016

great course

By George P

Feb 29, 2016

Challenging!

By Simran L

May 13, 2020

it was good

By Deeksha V

May 13, 2020

Nice course

By MUHAMMAD U S

Sep 29, 2019

nice cource

By Ahmed M A E M M

Jun 16, 2019

good course

By Deleted A

Jun 11, 2019

Great Info.

By amdifi h

Apr 03, 2019

great cours

By Altanzaya

Mar 22, 2019

Interesting

By Peter M

Jun 21, 2018

Good course

By Mohamed M A A E A

Feb 13, 2018

Exceptional

By victoria

Jun 04, 2017

市场营销入门,非常不错

By PALASH J

Aug 27, 2016

Nice Course

By Iván A C C

May 10, 2016

Just great!