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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,716 ratings
2,100 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1501 - 1525 of 2,061 Reviews for Introduction to Marketing

By Endrit C

May 5, 2016

I LOVE IT!!!!!

By Vitaly M

Feb 9, 2016

Greate Course!

By natalia g

Apr 20, 2021

Great course!

By Mohmed A

Oct 14, 2020

great conent!

By Anthony T

Oct 3, 2020

Great course!


Jun 15, 2020

superb course

By Paulina B

May 31, 2020

Great course!

By Sydney C

May 15, 2020

good but long

By Anca S

May 11, 2020

Good content!

By Dylan Z

Mar 18, 2020

this is great

By Ashish P

May 3, 2019


By Gong M

Jan 1, 2019

Very helpful.

By Jito K

Aug 19, 2018

Great course!

By Thomas D

Dec 22, 2017

really useful

By Oksana K

Nov 3, 2017

Great course!

By Vibha A

Sep 8, 2017

Great course.

By Farid O

Sep 5, 2017

Great course.

By Joemert C E

Jun 2, 2017

Great course!

By 李若慧

Mar 22, 2017

Great Course!

By Kamran A

Mar 17, 2017

Great course.

By Marie-Josephine K

Dec 29, 2016

Great course.

By zoungrana h

Aug 8, 2016

Great course!

By Sebastian B

May 25, 2016

Really great!

By Francis

Mar 15, 2016

Great course!

By Shad M

Feb 24, 2016

Great course!