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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,598 ratings
2,070 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1501 - 1525 of 2,033 Reviews for Introduction to Marketing

By Francis

Mar 15, 2016

Great course!

By Shad M

Feb 24, 2016

Great course!


Jan 31, 2016

Easy learning

By Aditya R

Jan 28, 2016

Great course.

By Carlos E M W

Jan 7, 2016

Great course!

By Rahul G

Sep 27, 2020

Great course

By Beshoy A

Apr 20, 2020

very helpful

By Priyadarshan A J

Mar 25, 2020

Great Course

By Lingfei L

Dec 3, 2019


By Deleted A

Sep 6, 2019

Very Awesome


May 20, 2019

great course

By Hivandro M

Jun 29, 2017

great course

By Irene H

Jan 21, 2017

very helpful

By hao s

Nov 11, 2016

great course

By George P

Feb 28, 2016


By amirhossein a

Jan 28, 2021

Very useful


Sep 8, 2020

nice course

By Simran L

May 13, 2020

it was good

By Deeksha V

May 13, 2020

Nice course


Sep 29, 2019

nice cource

By Ahmed M

Jun 16, 2019

good course

By Deleted A

Jun 11, 2019

Great Info.

By amdifi h

Apr 3, 2019

great cours

By Altanzaya B

Mar 21, 2019