Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
By Thanushree k M•
This course was very informative and helpful on the basic of understanding the ground structure of marketing but its little bit heavy on the theoretical aspect or else its well worth the time
By Ana G R•
Good course, gives a basic but complete perspective on what markets are and how they function. Focuses on a costumer centric approach which is great and the professors have a lot of pedagogy.
By Aliasgar T•
Very good overview of Marketing. It does get a little bit of drag during some of the longer videos. Otherwise it is very engaging and full of real world scenarios and therefore very relevant.
By Crystal C•
Great overview of basic marketing concepts and an enticing way to get deeper into the subject. Engaging videos with articulate professors comfortable in front of the camera. Loved Prof. Bell!
By Yixiao W•
Very helpful introductory marketing course which helps one to understand basic concepts based on concrete cases. It'd be however better if more additional reading materials can be provided.
By Tyler G•
Content of class is 5 years old. Many of the examples are very dated, etc. Outside of that, the knowledge shared was very insightful and the instructors did an excellent job teaching.
Great class, three professors cover different topics and interact every well, I would like to suggest professors to provide the slides in order for us to make some note basing on it.
By Geetika P•
The pricing section could include more analytical discussions and graded section. Overall the course was satisfactory though a case study discussion would have given it more weight.
By Kuldeep S M•
A very helpful and well guided course, but the only thing it lacked is a small hands on project to work on or a peer graded assignment. That will help to understand concepts better!
By Sitie F A•
Some quiz questions could be improved eg. when asked about 7M's please specify the question (the 7M's of *what* exactly, just to jog back our memory by the time we take the tests).
By Peter W•
There are a lot of useful contents in this course. The only downside is that one of the instructors can be a bit monotous and week 3 is particulary heavy compared to the other 3.
By Mado P•
I would like to have the lecture slides on PDF files, to print and keep notes. Especially when it comes to diagrams it is time consuming to draw the diagram and the colors etc.
By sambhav b•
If you please add in slides for us to refer to in the future after doing the course as in the other courses of the specialization it would be the best course the specializtion
By Prathamesh S•
the application based learning is too interesting and the whole course is just designed well sophisticately
I have reduced 1 star just because the lectures were a bit lengthy.
By Jiarun S•
The professors’ lectures are fairly vivid as well as fascinating, but some of the lectures are outdated. Generally, it is definitely a wonderful chance learn about marketing!
Great course! I would have loved to see more and more recent examples of companies following the strategies that are thought to evidence they are increasingly relevant today
By michele b•
This couirse is a clear and concise introduction to marketing. Each of the three professors present the general aspects of marketing as well as their own research insight.
By Raghav S•
Thanks to All the Professors and Coursera, Learned a lot. Very Effective Methods of Understanding were used by Professor Kahn and Professor Raju. Thank You Once Again.
By shubham g•
very informative from the most talented professors , great course content.
only thing missing was if the exam included a case study rather than quiz.
By Alessandra P•
This course was good however I would have liked additional reading material and case studies. Week 1 had some great optional reading, the other weeks were lacking.
By Dayo-Dunmoye, D•
Fresh and practical approach to marketing. My first time in a marketing course and I believe the course was relevant, useful and rich enough to apply immediately.
By Akshat A•
I would have liked this course to have more case studies based quizzes as well. So that I could learn how to apply what i learnt to real life scenarios as well.
By Miniapple E•
Complete and perfect for new people in marketing! However, I'd like to see more quiz and exercise between videos to review what we've learned through the video.
By JORDAN F S O M•
This course has brought me additional knowledge as well as it also evokes memories that allow me to refresh my knowledge. Hopefully he can get me a good job.
By Valmy P•
This was one the best courses I ever took; I would strongly recommend this course to anyone who wants to work or who is currently working in business fields.