Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
Top reviews
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
1801 - 1825 of 2,055 Reviews for Introduction to Marketing
By Vyom G
•The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.
By Arman A
•Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
By Thiago M S Q
•Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
By Gayane Y
•The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
By Daniela C
•Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.
By YAHYA Z
•Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.
By Matthew P B
•Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.
By Ahmed
•it's a good introduction to marketing world with easy language and tremendous description in recent marketing science
By Nichola C
•Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.
By Swathy E
•Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.
By Ravishu A
•A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.
By Thomas H
•Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.
By Nimalan D
•Course content is really good and very practical.
Wish there is a downloadable PDF material of the lecture contents.
By Agustin R L R
•Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.
By Ramnath S
•could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.
By Signý B
•Some of the material... is really really old. but I do like a lot of the explanation and the videos are well done.
By Faiz A
•Great course overall.
Could do with some more examples/content from the Professional Services / Consulting sector.
By John M
•Would like some more in depth examples and Week 5 felt like it was a last minute addition. Overall very pleased.
By Brandon M
•Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.
By Marian M
•I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.
By Rahul N
•Really great course.... shows insight into what goes into the marketing of everyday products around the world
By Anthony Y
•Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.
By Yevhen S
•In general, the course is very good. However, it would be nice to split the third topic into several weeks.
By Orhan O M
•Final exam questions were a bit hard because some relevant information have not been given in the lectures.
By yosanon
•I totally learned something new, lots of things I have never been heard of before are taught. Thanks a lot.
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