Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
By Amina P•
An amazing way of understanding the basic and the environment of Marketing. I have a clear understand of branding and how a product can really be marketed. W
By Property I•
It was indeed a grate learning experience to learn from such world Class Professor. Look forward from more such learning with more real life Case study's.
By Mohammad H•
Great course with great teacher and excellent way of teaching, but I wish if we would be able to get the slides presented in the lectures to be downloadable
By Fernando B•
Great tips for people like me, starting or updating business knowledge.
But even when interesting, the subtle links between each part were not very clear.
By Do Z•
It was a very exciting course. I got to know about the global brands and their branding strategies. I hope to use these strategies to do my own business.
Definitely the course is good and professors are amazing,but i found it hard to understand all courses and catch up with the process..tests are hard,too.
By Ishreen B•
I really like the teaching method of Ms. Barbara khan. Her notes were crystal clear as well as her examples made the concepts much easier to understand
By Aidan O•
Gave me a basic understanding of marketing with some good examples. Could you some flow diagrams to help the user see how it all fits together though.
By krishna a•
Slide of course should be provided to recall certain important things . Certain Question for practice could have added during lectures by Prof . Raju
By Rajeev K•
The course was being taught in a very good way apart from few instances where the Professors have gone little fast to complete a specific topic.
By Steven M•
The course was a nice introduction to the world of marketing. I liked the many references to actual companies and their endeavours in marketing.
By Seah Y N•
Insightful and relevant. 4 Stars due to the lack of notes on the content to help with revision and recall. Otherwise - content was interesting.
By Moncef S•
Interesting course that introduces marketing from a very general point of view. Th examples and case studies enrich deeply the course quality.
By Karim M H E H E•
I think that the course is full of new concepts. I don't know how to say that, but I believe that discussion is not enough to learn marketing.
By Ambarish M•
very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.
By Abey A•
Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.
By Yan Z•
It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!
By Anna A S•
Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.
By Harnon M R•
Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!
By Rahul G•
This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.
By Bianca W•
A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!
By Manoj K T•
Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"
By Adrian V R•
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
By kris G•
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
By William H L•
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.