Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Orhan O M•
Final exam questions were a bit hard because some relevant information have not been given in the lectures.
I totally learned something new, lots of things I have never been heard of before are taught. Thanks a lot.
By Juhi T•
For a newbie. It was a great start. Will keep upgrading and learning more marketing and digital marketing.
By Bassem A F•
Very useful course for someone who want to start marketing or business specialization or want to study MBA
By Carolina S•
Excellent introduction to Marketing with many real-world examples students can relate the theory back to.
By Neha M•
Liked all the content, just week 3 was quite heavy, could have been more descriptive and less text heavy
By Alana C•
Really good introductory primer. There was a lot of info and wish there was a slides/notes pdf included.
By HUAYU Z•
Great course. The content is well organised that students can easily follow through at their own pace.
By Chirag S•
Course is good. Would have liked some more content and slides which would improve knowledge retention
By Ujval N•
Good course to start off, latest content based on what is changing in the industry can be introduced.
By Susan A•
The instructors were fantastic and the quality of video excellent!
Learned so much, a great refresher!
By Girish C•
Some of the content seemed very discrete and missed some lectures. Overall great bang for the buck.
By Jasim j a•
Please, we need to translate the entire course into Arabic, not just part of it, thanks in advance
I gave 4 stars. It would be 5 stars if I could download the slides that were used in the videos.
By Christie H•
Nice lectures, easy to understand and comprehend. Practical knowledThanks to all three professors.
By Venkata S V•
Some of the lectures by two professors were very good but not all of them have out in same effort.
By Ilianna K•
Very good professors, high level of lectures, difficult for somebody with a non-marketing profile
By Liz B•
Lots of information, difficult to digest as it is more of a data dump when doing online learning.
By Sebas B•
A very useful and well explained course if you want to introduce yourself to the modern marketing
By Stefanos I•
It was overall a very informative course but I wanted more interaction especially during week 3.
By Rafik F•
An excellent introduction to marketing. Very valuable information and knowledge that was shared.
For Non-marketing major, quite good learning course. can get some basic conception of marketing.
By Eric H•
It will be better if some slides can be shared and students do not need to type down everything
By Nur Z M S•
The course manages to spark my interest to pursue the Marketing education for a career change.
By Clarisa M•
I just wish I could see the correct answers after the test so I can correct my own mistakes!!!