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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,021 ratings
2,159 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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2001 - 2025 of 2,132 Reviews for Introduction to Marketing

By pranay c

Jan 13, 2016

Very Helpful To revise all the topics

By Varun

Jun 6, 2020

Good introduction to basic marketing

By Kevin P

Apr 2, 2020

Tough course for me. Yet informative

By Mrinal C

Jan 13, 2020

More assignments and quizzes needed.

By Agastya

May 27, 2017

Missing more future facing concepts?

By Augusto P B

Mar 6, 2017

Excellent introduction to Marketing

By Brennen B C

Dec 1, 2018

Pretty good course, challenged me

By Kimberly B

Aug 20, 2017

Great overview - I learned a lot!

By Nato C

Sep 1, 2016

Very interesting and informative!

By Sana A

May 5, 2016

It's a great foundational course.

By Kunwar M

May 17, 2020


By Shady R K

Nov 3, 2017

nice course and nice instructors

By Deleted A

Jul 9, 2017

Excellent course for a beginner.

By Maitrey M

Apr 23, 2016

I wish there were more examples.

By Nicholas R

Dec 30, 2019

Some of the examples are dated.

By John B

Nov 16, 2019

Nice introduction to marketing

By Melvin M B

Jun 10, 2020

Great Professors and Lessons.

By Xavier A

Oct 3, 2016

Really useful and interesting


Nov 13, 2020

I really enjoyed this course

By Lovepreet S

May 23, 2020

Very helpful for for success

By Theresia G

Sep 21, 2018

I learn a lot of new things.

By Kuteyi D

Apr 7, 2018

The content is really great!

By Osama G R A

Jun 23, 2017

how amazing this course is!!

By Michael A

Jul 7, 2017

Good and interesting stuff.

By Beiyu L

Feb 17, 2016

Some data were out of date