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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,692 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2026 - 2050 of 2,252 Reviews for Introduction to Marketing

By Venkata S V

May 27, 2017

Some of the lectures by two professors were very good but not all of them have out in same effort.

By Ilianna K

Oct 14, 2016

Very good professors, high level of lectures, difficult for somebody with a non-marketing profile

By Liz B

Dec 10, 2020

Lots of information, difficult to digest as it is more of a data dump when doing online learning.

By Sebas B

Apr 7, 2020

A very useful and well explained course if you want to introduce yourself to the modern marketing

By Stefanos I

Mar 31, 2021

It was overall a very informative course but I wanted more interaction especially during week 3.

By Rafik F

May 27, 2020

An excellent introduction to marketing. Very valuable information and knowledge that was shared.

By Henry

Apr 2, 2016

For Non-marketing major, quite good learning course. can get some basic conception of marketing.

By Eric H

May 28, 2016

It will be better if some slides can be shared and students do not need to type down everything

By Nur Z M S

May 21, 2020

The course manages to spark my interest to pursue the Marketing education for a career change.

By Clarisa M

Apr 16, 2016

I just wish I could see the correct answers after the test so I can correct my own mistakes!!!

By Mattia R

Mar 26, 2021

Quite fast the speaking speed in some videos. Tough to follow if your a not a native speaker.

By Taylor B

Oct 25, 2016

A good introduction to marketing and easy to understand for someone with no prior experience.

By Payal B

Mar 4, 2020

for some topic, we need a basic example which can be easy to relate to.Overall great leaning

By Prashath

Mar 17, 2016

Course is very interesting and it made a good listener. Content is very useful in my studies

By Daniel B

Oct 28, 2021

There is A LOT of material covered in the third week, so I recommend taking detailed notes.

By Ronald G

Feb 20, 2018

As a non business engineer, I found the course and information intriguing and informative.

By Francis M

Aug 9, 2018

can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera

By Jingxia P

Jan 8, 2016

Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!

By Awad S

Apr 26, 2022

Its a great intro to some major concepts of marketing, strategy and, customer concepts.

By Mike W

May 28, 2019

A good overview, however would have been improved by some downloadable overview/notes.

By yasir b k

Jun 20, 2016

its a very helpful course specially barbra kahn

i recommend everyone to listen to her

By Alexander M

Mar 21, 2018

Content is good, quizzes are written strangely - not the best questions or wording.

By 张焱嘉

Dec 31, 2015

As some of the culture is different in China, the course give me a good information

By Kavish S

May 11, 2020

amazing course, teaches about the basics and each and everything about marketing!

By Mauro J B

May 7, 2020

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn