Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Joonik K•
I was expecting a lecture with a tight and well-defined course, but I had a feeling that the many different ideas presented weren't closely related with each other, giving a feeling of disorganization.
However, I still was able to learn the primary and important pricples of marketing, and I still would recommend this lecture to a friend.
By Lutz E•
Has some very interesting topics. If you don't know anything about marketing in the beginning, you won't after this course either. If you already had a good marketing course in the past, this one might be a worthwhile addition. Like the other Wharton business foundation courses severely shortened compared to the initial installments.
By Nimish S•
A good introductory course especially if completing the business foundations series. But if not, this course delves to deep into new(almost cutting edge and original) practices in marketing while totally omiting conventional methods
By Madhuri I•
The course was good in the begining and extremely mediocre towards the end. The pricing and branding lectures were extremely tedious. (Week 3 and 4). Expected better lecturers and knowledge from this premium specialization.
By Nikita P•
Nice course to get some introductory information about marketing. However, the course emphasizes too much on branding, which is probably not the most essential part of marketing to be covered in such an overview course.
By Baylee M•
Course was interesting and informative. However, intermittent questions and quizzes did not always match content. Also, the professors would often reference previous things that were not taught.
By Beatriz M•
The course could offer more applied exercises and examples (e.g., business cases). I liked the content but I don't feel I'm ready to practice it because of that.
By Wade R•
Very good content, well- presented, but I wish they had more detailed instructions on creating digital ad marketing campaigns for various types of startups.
By Alex K•
I bit outdated by this point, though many concepts are still relevant. would like to see case studies and working examples updated beyond 2014.
By Kelly S•
Good basics to marketing. Learned a lot I can use as a budding Entrepreneur! Materials and especially examples are outdated by 5 years.
By Rachelle K•
Interesting course! I did find it a bit dry at times though and hard to absorb. The quiz questions were also a bit hard to understand.
By Ali A•
Lectures are great, but transcription is not very much helpful, it is better off to have a PDF file that is written on the topic.
By Ricardo R•
Na descrição da especialização em Fundamentos de negócios estava descrito que a havia a legenda em português (Brasil) e não há
By Akarsh M•
I would have really preferred if the lectures came with the slides to make it less cumbersome. All in all a good course
By Nicole D•
It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!
By Guido T•
Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.
By William J•
Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.
By Lai W K L•
The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.
By Yuwei Y•
I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.
By Alisha c•
This course is good for starters. Just wish it had more mentions of live examples to go with the theory
By Radiya A A•
I wish there was a marketing plan for a startup business that I can use it and apply my learning
By Mahamudul H•
The theories are monotonous. It can be made fun using interactive examples and small exercises.
By Taylor P•
Not what I was looking for. Too much of a big picture overview. Looking for more specifics.
By Mayank B•
The course was somewhat disjointed and it would be good to have some notes.
By Truc N•
It's great to extend your field with extra theories and references ;)