Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Dec 10, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
By Arman A•
Apr 19, 2016
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
By Thiago M S Q•
Mar 23, 2021
Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
By Gayane Y•
Mar 25, 2020
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
By Dani C•
Mar 14, 2018
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.
By Zaben Y•
Feb 4, 2017
Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.
By Matthew P B•
Jun 12, 2020
Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.
Mar 26, 2017
it's a good introduction to marketing world with easy language and tremendous description in recent marketing science
By Nichola C•
Apr 16, 2016
Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.
By Swathy E•
Jan 2, 2016
Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.
By Ravishu A•
Jan 9, 2016
A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.
By Lovepreet S•
Jun 22, 2021
Great course! Gives the student a good idea of what marketing is all about. The format is also effective and clear.
By Thomas C H•
Sep 3, 2019
Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.
By Nimalan D•
Apr 26, 2019
Course content is really good and very practical.
Wish there is a downloadable PDF material of the lecture contents.
By Agustin R L R•
Nov 22, 2018
Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.
By Ramnath S•
Nov 21, 2019
could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.
By Signý B•
Oct 25, 2018
Some of the material... is really really old. but I do like a lot of the explanation and the videos are well done.
By Faiz A•
Dec 28, 2016
Great course overall.
Could do with some more examples/content from the Professional Services / Consulting sector.
By John M•
Feb 15, 2021
Would like some more in depth examples and Week 5 felt like it was a last minute addition. Overall very pleased.
By Brandon M•
Jul 8, 2017
Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.
By Marian M•
Jun 5, 2017
I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.
By Rahul N•
May 24, 2016
Really great course.... shows insight into what goes into the marketing of everyday products around the world
By Anthony Y•
May 18, 2016
Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.
By Yevhen S•
Apr 25, 2020
In general, the course is very good. However, it would be nice to split the third topic into several weeks.
By Orhan O M•
Aug 12, 2019
Final exam questions were a bit hard because some relevant information have not been given in the lectures.
Mar 25, 2018
I totally learned something new, lots of things I have never been heard of before are taught. Thanks a lot.