Dec 11, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
By Emily P•
Jun 14, 2020
I'm not interested in a career in marketing but this was a very helpful course even in just making me a smarter consumer. Laid out very well with great real life examples!
By william c b•
Jun 15, 2019
Exceptional content broken down into simpler terms that are fairly easy to get with somebody who has business experience. A+ for sure. Thanks Coursera for the oppourtunity
By Marion P•
Feb 17, 2016
A true beginners' class, which is great. Professors are knowledgeable and keep you engaged. Content is clear, quizzes improved learning. Great course, highly recommend it.
By Farman A•
May 09, 2020
highly recommended course..because of the faculty. coursera provides us a platform to upgrade skills.
thank you coursera, and wharton school of university of pennsylvania.
By Akshay S•
Feb 19, 2018
I love that the course was more than, just an INTRODUCTION. It inspired me to dig a little deeper, beyond the course material. More than definitely worth the time spent.
By IVAN L•
Dec 20, 2015
This is the Course that everyone interested in doing business should take irrespective of your background. I feel am ready to apply all that I have learnt in this Course
By Yuqi L•
Apr 13, 2020
I love this class! It is very insightful and helps me better understand marketing. It would be more convenient if the slides of the class are available on the Internet.
By Olga S•
Mar 26, 2020
Working in marketing industry letting me get down to the basics and theories which would be useful for sure for me at work. Highly recommend for any marketing employee.
By Hassan A•
Jul 25, 2016
Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled
By Anand S•
Apr 29, 2020
This course helped to think, correct my perspectives and rethink the approaches towards understanding the markets : theoretically by case-studies and uniques examples.
By Aniruddh K•
Apr 20, 2020
Really a good course for beginners who are looking for marketing career prospects/MBA. Covers basics and somewhat introduction to what to expect from a marketing role.
By Xavier N•
Jan 12, 2018
A very good introduction! It presents a number of interesting concepts that you can later delve into. Branding and Customer Centricity were really interesting to me.
By Chirag B C•
Jul 19, 2017
This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.
Jan 03, 2016
Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.
By Gautam A K•
Feb 04, 2020
Introduction to Marketing is a good course to get some insight on Marketing and to gain basic knowledge on branding, customer centricity, and go-to-market strategies.
By Daniel M•
Jan 05, 2018
Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.
By Julia I R B•
Aug 31, 2016
Muy interesante, se me hizo pesado en cuanto a la cantidad de lecturas y la duración de videos, pero estaba tan interesada en ellos que de pronto se habían terminado.
By Bita S•
Jun 20, 2016
Great Course! Great Instructors!! Really thrilled that Wharton has created this program. Hope there will be more courses that cover each Business topic in more depth.
By KALP S•
Mar 20, 2020
The course is really informative and the Professors are very easy to understand. The course is well structured and has a smooth flow. I really appreciate the course.
By Andy H•
Mar 13, 2020
Great course full of useful data and interesting case studies that teach the effectiveness of clever and creative strategies that create successful business results.
By Zainutdinova E•
Oct 04, 2019
Thank you for the course! It was really interesting to listen to the basic concepts of marketing. Special thanks to the comparison of the offline and online markets.
By Jiangyun Z•
Feb 20, 2016
It is really great course. A lot of new items for me to learn as a beginner. Enjoyed it a lot. Still working on it. It will be my first completed course on Coursera.
By Stanslaus J K•
Dec 31, 2018
Its a very enjoyable coarse with full of lectures(videos/transcripts), easy to understand, flexibility, well organized... covers what i expected in marketing field.
By Patrick P•
Feb 07, 2018
This course is a great overview on the various approaches to marketing as well as what is considered the next evolution of the marketing industry (Customer-centric)
By Ryan W•
Nov 24, 2017
Excellent and practically applicable introduction to Marketing. A real eye-opener in terms of appreciating the importance of Marketing within Business Development.