Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Dec 10, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
By Yihchia T•
Mar 29, 2020
I like the examples being set by the lecturers which make the theories so much easier to understand. For working people who lack fundamentals of Marketing basics, this is a good course you can try to pick up.
By Alexandros D•
Feb 5, 2020
Very enlightening course, introduced the basic concepts of marketing, keeping a balance between a great course structure and theoretical background combined with excellent current market insights. Thank you.
By Hayeong C•
May 27, 2016
The best lecture ever! As an entire newbie to the marketing world, I'd like to say that this was very helpful and enjoyable lessons. You can catch all up when following the professors. Totally recommendable!
By Meg G•
May 16, 2021
Very interesting subjects, I personally found the Week on Pricing a bit more mathmatically challenging, but was a good test of my previous economics study in high school! The instructors were very engaging.
By Javier S R•
Apr 23, 2020
Is amazing how this courser take you in a world you probably even know already, like me. And this is just an introduction! I'm wondering about all the things can be made with more knowledge about Marketing.
By Richelle C E•
Apr 1, 2019
As someone with a chemical engineering background in an FMCG company, it really helped me see a bigger perspective about the business. It also gave me an idea on how should I start my own business or brand.
By Saket B•
Jul 17, 2017
Amazing Course gives you insight into how marketing works in real world and how to overcome the obstacles .A big thanks to all the 3 instructors they are genuinely good. Thanks for the course. i enjoyed it.
By Sovan K•
Jun 24, 2017
Professor Fader was amazing. I now apply concepts of customer centricity to my ventures and is a core part of my marketing strategy. I achieve greater heights the more i delve into using data for marketing.
By Dorcas P•
Sep 1, 2019
ME GUSTA BASTANTE ESTE CURSO, YA QUE PODEMOS APRENDER MAS, REALIZAR VARIAS TAREAS O CUESTIONARIOS PARA EJERCITAR NUESTRA MENTE Y SABER QUE FUE LO QUE APRENDIMOS...
YO APRENDÍ MUCHÍSIMO GRACIAS A ESTE CURSO.
By Alessio P•
Nov 11, 2017
A lot of material presented clearly and very well. Great study material and references during the course.
Terrific value for money compared with similar online courses from other platforms and institutions.
By Christopher N•
Mar 29, 2017
Great course that makes you aware of other ways to view/position a business from a marketing perspective. Has a strong emphasis on the current trend of promoting and operating a customer centric business.
Mar 13, 2016
I love it, but I wish an Arabic subtitle for they have poor English, and that's my mail if you want any help in ( promoting the course when you translate it into Arabic Language ) - firstname.lastname@example.org -
Sep 29, 2020
From basics to getting master at it, this course has made my mind open to various virtues of business management. The case studies discussed here are very helpful to connect and think from various points.
By Belle L•
May 25, 2020
Very informative and interesting!
I think the concept taught here is very practical. It is amazed me how many companies still suffering from the focus of mass instead of the most critical customer target.
By MARIA F M Y•
May 7, 2021
Con este curso he conseguido una visión más amplia de cómo funciona el Marketing, la importancia de la marca, la psicología de las ventas. Me ha servido para entender mejor a mis compañeros de Marketing.
By Vanessa L•
Mar 22, 2021
O curso de Introdução ao Marketing é o melhor que vi até hoje no mercado. É simples, mas é rico em conteúdo de qualidade, sem dúvidas valeu muito a pena e pude aprender muitos conceitos que não conhecia.
By Tabrez B•
Sep 17, 2020
Enjoyed every aspect of the course which includes Tutors, Rich Contents, Subject depth, Presentation, Test Questions. The entire course made me think, ponder and relate to marketing elements. Good Job.
By Angel L K•
Aug 18, 2019
Great Introduction to Marketing course taught by top Wharton School of University of Pennsylvania professors that I wouldn't have been able to experience without Coursera. I highly recommend this course.
By Abhijat S•
Feb 18, 2018
The best lectures I have ever attended. One can have a deep understanding of Branding, Product & Customer centric market, marketing strategies , by attending this course. I am grateful to the Professors.
By Ning Z•
Apr 7, 2022
I learned a lot, a lot more than 4Ps which would be expected from traditional marketing introduction course. this course includes strategic thinking as well as deeper, practical and up-to-date examples.
By Thao Q N•
Nov 14, 2020
This course gives me not only useful knowledge in Marketing but also inspiration to engage more in this field. I feel much more confident after learning this course and I'm ready to join the workforce.
By Kate D•
Feb 6, 2018
This was an in depth view of modern marketing. It's helpful for those trying to stay ahead of the curve. I really enjoyed listening to the different professors and all the real life examples they gave.
By Amirabbas S•
Jun 8, 2016
this is what i was exactly looking for. each part of it is like Gold Mine. through the course i found the best solutions for different clients and i guess it is not just foundation, it is more than it.
By Xavier P C•
Apr 12, 2021
I really learned a lot of practical concepts about marketing. This course gave me strong foundations and updates to my carreer and business. Thank you so much for whta you teach through this platform.
By Maju K•
Feb 22, 2019
if of all i want to take this opportunity to thank all my lecturer for their knowledge
and time they have give to me
thank you all
i really appreciate it i pray that i will do more to achieve my goal