Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Marco N•
This is my first online course at Wharton /Coursera. I'm in my '50, already have got my Degrees and these courses are perfect for people like me. I'm attending my second course, it is fun!
By Bridgette F•
Good Class,Kept My Attention.The Instructors/Teachers Were Good About Explaining The Finer Points Of Marketing.Although I Don't Quite Understand How They Give Out Final Grades For The Class.
By Rishabh M•
The perfect introduction to a very exciting branch of the MBA. This course has helped in broadening my horizons of thinking in addition to the everyday knowledge that it has imparted to me.
By Rahul P•
It was really a deep dive into the field of marketing. There are lot of new things to be learned here. I am sure, now my purchase strategy and mindset would change while buying any product.
Very nice course, it makes you understand a business in the comercial perception, highly recommended for people working in operative areas who are not directly related with marketing areas.
By Alisa Z•
very enjoyable learning! I really like the way how those professors organize their story line to teach! Hope there can be more coursers like this! Thanks Coursera for giving us this chance!
By Thomas Y•
It was very insightful. Not only did I learn about marketing, the course helped me make connections with the larger world around me due to its unique way of presenting ideas in its lessons.
By Paulino A•
It was very clear, focuses in topics and very useful. Every concept is easy to find in some of the most famous companies around the world. Professor Kahn was very clear and easy to follow.
By Shin A K•
This is a great 1 month class for all marketers who want to look over all subjects of marketing. I really recommend this cours and am willing to learn more with this professors. Thank you.
By ABHISHEK K•
it was a great course, i learned a lot of new concepts which will be very useful in my nearby as well as long term future in understanding marketing concepts and scenarios in a better way.
By Dinesh G•
This is a great course designed in a way to make someone from a non-business educational background understand and comprehend the practical implications of the basic theories of marketing.
By Jorge A A•
Great informational course. Easy to follow and especially enjoyed Professor Khan's pop questions during her lectures. Definitely helped participate and understand the concept she presents.
By Nabony P•
I was able to learn the basic concepts of marketing with lots of examples. It was more conceptual than theoretical, which made it easier to relate the lessons with practical applications.
By Sim M D•
This introduction has given a very good overview of marketing and the key areas that affect a business' marketing, the aid of examples has helped to amplify my understanding of the topic.
By Akbar A A M•
Taught by the best faculty in the area, this course is appropriate for beginners. The videos are short and to the point. The quizzes help one reinforce the concepts learnt in the course.
By Gabriel B•
Very useful and edifying course, it has helped me a lot to understand the new marketing paradigm and how to apply it to current business. Thank you very much Coursera and Wharton School!
By Dave M•
Very well organized. The course cover almost all of the fundamental marketing concepts and beyond. By having more than one instructor, it create diversity of learning and more enjoyment.
By Abhinav M•
Its my first in the field of commerce,marketing,sales etc. Although i am from a technical background this course was simple and understandable. I am very happy to attain such knowledge.
By LIU M•
Very interesting course. It gives a baseline on the branding and modern marketing works. A little tough for me as a freshman in this area, but it did help me to understand the marketing.
By Shloka C•
Amazing course, learnt a lot about the market and the fundamentals behind it. Very easy to understand with the video as well as the transcripts available. Good foundation for beginners.
By Hans R M•
I loved the class, I'd be even willing to take more marketing courses from these instructors! I feel much more confident on marketing concepts and I plan to use them on my own projects.
By Maria C N d C•
I learnt so much in this course. Is my first time studying marketing and I wanted to start with an introduction, now I believe I can move forward. Thank you very much to the professors.
By Nataliia M•
Great opportunity to get profound knowledge on various visionary marketing topics, branding and primary business assets. From my prospective will be useful in nearest future ) Thank you
By Ivy Y•
This is really a fantastic course for me at the point of starting my own business. Many confusions coilling in my head have been solved, and I'm look forward to that keeping happening!
By Seif e d a h•
Simple yet effective in understanding the basic needs of the market around us in all fields. I am an Orthodontist, but this course has benefited me in many ways to enhance my practice.