Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
By Canberk T•
This course gives the basic tools to understand marketing explicitly.All professors were great and fantastic,especially professor Fader which impressed me by its knowledge on customer analytics.
By samir s•
loved the fact that the course was taught by 3 professors each giving an in depth analysis of their area of expertise. Great course content and looking forward to the rest of the specialization!
By Naveen S•
An excellent exposure to the world of marketing. The material presented was relevant and up to date with real world examples. The presentation was lucid, easy to understand and most interesting.
By Devan R•
I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.
By Jethro A D•
Amazing course that teaches the basics of Marketing. Everything taught in the course gives a good perspective on how to apply marketing principles in offline, most especially online businesses.
By Paul M•
Loved the course. My only recommendation is to make the slides available so people can take notes on them as they view the videos. Allows for a more focused approach while reviewing the videos.
By LACINE D•
I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.
By Karol V•
It is a great course, I had no previous background on this specific topic and I learned a lot. The professors explain the whole topic very well, actually I had a lot of fun taking the course
By Marco N•
This is my first online course at Wharton /Coursera. I'm in my '50, already have got my Degrees and these courses are perfect for people like me. I'm attending my second course, it is fun!
By Bridgette F•
Good Class,Kept My Attention.The Instructors/Teachers Were Good About Explaining The Finer Points Of Marketing.Although I Don't Quite Understand How They Give Out Final Grades For The Class.
By Rishabh M•
The perfect introduction to a very exciting branch of the MBA. This course has helped in broadening my horizons of thinking in addition to the everyday knowledge that it has imparted to me.
By Rahul P•
It was really a deep dive into the field of marketing. There are lot of new things to be learned here. I am sure, now my purchase strategy and mindset would change while buying any product.
Very nice course, it makes you understand a business in the comercial perception, highly recommended for people working in operative areas who are not directly related with marketing areas.
By Alisa Z•
very enjoyable learning! I really like the way how those professors organize their story line to teach! Hope there can be more coursers like this! Thanks Coursera for giving us this chance!
By Thomas Y•
It was very insightful. Not only did I learn about marketing, the course helped me make connections with the larger world around me due to its unique way of presenting ideas in its lessons.
By Paulino A•
It was very clear, focuses in topics and very useful. Every concept is easy to find in some of the most famous companies around the world. Professor Kahn was very clear and easy to follow.
By Shin A K•
This is a great 1 month class for all marketers who want to look over all subjects of marketing. I really recommend this cours and am willing to learn more with this professors. Thank you.
By ABHISHEK K•
it was a great course, i learned a lot of new concepts which will be very useful in my nearby as well as long term future in understanding marketing concepts and scenarios in a better way.
By Dinesh G•
This is a great course designed in a way to make someone from a non-business educational background understand and comprehend the practical implications of the basic theories of marketing.
By Jorge A A•
Great informational course. Easy to follow and especially enjoyed Professor Khan's pop questions during her lectures. Definitely helped participate and understand the concept she presents.
By Nabony P•
I was able to learn the basic concepts of marketing with lots of examples. It was more conceptual than theoretical, which made it easier to relate the lessons with practical applications.
By Sim M D•
This introduction has given a very good overview of marketing and the key areas that affect a business' marketing, the aid of examples has helped to amplify my understanding of the topic.
By Akbar A A M•
Taught by the best faculty in the area, this course is appropriate for beginners. The videos are short and to the point. The quizzes help one reinforce the concepts learnt in the course.
By Gabriel B•
Very useful and edifying course, it has helped me a lot to understand the new marketing paradigm and how to apply it to current business. Thank you very much Coursera and Wharton School!
By Dave M•
Very well organized. The course cover almost all of the fundamental marketing concepts and beyond. By having more than one instructor, it create diversity of learning and more enjoyment.