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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,924 ratings
2,145 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1226 - 1250 of 2,116 Reviews for Introduction to Marketing

By Niharika J

Aug 28, 2020

A very engaging and informative course!

By Ulisses G G

May 5, 2020

very useful!! and I enjoyed doing it!!!

By Preet S

Apr 19, 2020

Learned alot about basics of marketing.

By ulil a

Dec 29, 2018

Very informative and easy to understand


Nov 21, 2018

Well structured and easy to understand!

By Aditya T

Jul 21, 2018


By manish u

May 27, 2018

one of the best marketing online course

By Karolis K

Dec 19, 2017

good quality content, a lot of examples

By Diah E D K

Apr 19, 2021

the material were explained thoroughly

By Phillip B

Oct 25, 2020

Great course! Lots of practical ideas!

By Nikolay A

Jun 1, 2020

Very good content, pace, and lecturers

By Ahmed H M

Mar 27, 2020

Great start for marketing knowledge ..

By kelly

Jan 9, 2020

Great course! I strongly recommend it!

By Kenn W

Apr 9, 2019

My first Coursera course, fantastic!!!

By Jacob M

Aug 20, 2018

Lovely course!! Prof Kahn is brilliant

By Vinay K S

Jul 20, 2018

this course is very good for beginners

By Ankit Y

Jun 18, 2018

A very beneficial course for beginners

By Huynh N T

Feb 13, 2017

wonderful course, really useful for me

By Modestman

Feb 2, 2017

Very good course. I like it very much.

By Mohammed E

Oct 16, 2016

it is amazing course

it is very useful

By Elias f w

Mar 11, 2021

Thanks for this wonderful opportunity

By Daniel B

May 24, 2020

It was an excellent experience for me

By Perera M S T

May 22, 2020

Well organised and presented. Thanks.

By Ahmed M

May 13, 2020

Great start to marketing fundamentals

By Low J W J

Nov 23, 2019

Extremely comprehensive for beginners