Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,801 ratings
2,117 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Filter by:

1326 - 1350 of 2,084 Reviews for Introduction to Marketing

By Pedro S N

Jan 26, 2018

I learned a lot. Tks Wharton!

By Nick S

Dec 15, 2017

Comprehensive and informative

By Terry B

Sep 3, 2017

This was an excellent course.

By Shahaan V

Jan 3, 2017

Comprehensive and taught well

By Fifi K

Oct 30, 2016

Organized and well-structured

By Daniel N

Sep 14, 2016

This is a really good course!

By Raghav M

Sep 10, 2016

learned lot of new concets...

By Manos Z

Mar 1, 2016

Very good lecturers. Perfect.

By Зарина

Dec 26, 2015

Best course ever! Thank You))

By Padsumbiya Y

Jul 19, 2021

nothing to say, but Awesome.

By Aayushi G

Sep 2, 2020

very helpful and informative

By Harrison S

Jul 17, 2020

Great course, learned a lot.

By Christopher P

Mar 29, 2020

Informative and interesting.

By Hoàng N

Nov 17, 2018

A highly informative course.

By Aaron z

Oct 29, 2017

Changed how I see the world.

By Rihan C

Oct 26, 2017

Learn a lot from it! Thanks!

By Swapnil B

Feb 27, 2016

Wonderful and easy to grasp.

By Hannes A

Jul 4, 2021

Great course for beginners!

By Jana A Z

May 8, 2021

Very insightful information

By Adilet T

May 5, 2020

Insightful, would recommend

By Johannes B

Apr 24, 2020

Easy and simple to complete

By Furio M

Apr 19, 2020

Very interesting and useful

By Berend V

Aug 21, 2018

remarkable course, loved it

By Rahul R

Dec 12, 2017

very well designed course..