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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
9,191 ratings
1,807 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1326 - 1350 of 1,771 Reviews for Introduction to Marketing

By Peter M

Jun 21, 2018

Good course

By Mohamed M A A E A

Feb 13, 2018

Exceptional

By victoria

Jun 04, 2017

市场营销入门,非常不错

By PALASH J

Aug 27, 2016

Nice Course

By Iván A C C

May 10, 2016

Just great!

By 陈雨星

Mar 24, 2016

pretty good

By Chao L

Feb 01, 2016

Marketer必备。

By mahmoud e

Jan 27, 2016

wonderful !

By omar s m

Jan 19, 2016

interesting

By LUZ E V C

Jan 12, 2016

EXCELENT..!

By Zibo W

Dec 22, 2018

Wonderful.

By Stevie S

Dec 13, 2017

Thank you!

By Mayo T

Nov 06, 2017

Excellent!

By Andriy F

May 25, 2017

excellent!

By Pilli J K M

Apr 17, 2017

I love it!

By joseph a

Jan 20, 2017

It is best

By 拾壹

May 02, 2016

入门加提升,真的很好

By Ruth A L

Jan 27, 2016

Excellent!

By Kaposambo T

Nov 12, 2015

gud course

By Anil M

Jun 09, 2020

Excellent

By Emily, Y W L

Apr 26, 2020

inspired.

By Yamen D

Jan 10, 2020

very good

By Kevin C

Jan 04, 2019

Loved it!

By RACHIT N

Dec 22, 2018

excellent

By Lama A

Nov 11, 2018

amazzzing