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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

10,808 ratings
2,117 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1351 - 1375 of 2,085 Reviews for Introduction to Marketing

By Rahul R

Dec 12, 2017

very well designed course..

By Guy F

May 24, 2017

Great Course ! I enjoyed it

By Robson d S

Oct 4, 2016

Ótimo Curso!!!! Recomendo!!

By Subash C K

Mar 27, 2016

Very good marketing course!

By Manojkumar P

Dec 28, 2015

Awesome course & i like it.

By Renz M R

Jul 20, 2021

A​mazing Course. Thank you

By Ishtiaq A M

Jun 25, 2021

Great content and delivery

By Lin Z

May 3, 2021

I love Dr. Barbara Kahn!!!

By B D

May 31, 2020

Excellent elaborate course

By Andriy T

May 4, 2020

Great introduction course.

By Mohammad K R

Jan 20, 2020

Great learning experience.


Jun 17, 2019

Great course and learning.

By Nirmala N V

Apr 5, 2019

Very well-delivered course


Mar 11, 2019

Great Learning experience.

By Rodrigo N S

Sep 19, 2018

Great introduction course!

By Elcires C

Jun 25, 2018

Great learning experience!

By Daniela N A B

Nov 7, 2017

I really liked the course!

By Josh S

Jun 5, 2016

awesome very compresensive


Jan 31, 2016

Very practical and useful.

By Larionov I

Dec 27, 2015

Very useful, thanks a lot!

By Vasil S

Jul 22, 2021

E​xcellent online course!

By Sher_vatore

Feb 3, 2021

Really insightful course.

By Bouna S N

Jun 30, 2020

Passionnant et efficace !

By Ajay P y

Jun 11, 2020

Great Learning Experience

By Cassandra M

Apr 5, 2020

Enjoyed every part of it.