Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Le H T•
This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.
Many thanks :)
By Vyom G•
The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.
By Arman A•
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
By Thiago M S Q•
Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
By Gayane Y•
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
By Dani C•
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.
By YAHYA Z•
Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.
By Matthew P B•
Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.
it's a good introduction to marketing world with easy language and tremendous description in recent marketing science
By Nichola C•
Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.
By Swathy E•
Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.
By Ravishu A•
A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.
Great course! Gives the student a good idea of what marketing is all about. The format is also effective and clear.
By Thomas H•
Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.
By Nimalan D•
Course content is really good and very practical.
Wish there is a downloadable PDF material of the lecture contents.
By Agustin R L R•
Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.
By Ramnath S•
could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.
By Signý B•
Some of the material... is really really old. but I do like a lot of the explanation and the videos are well done.
By Faiz A•
Great course overall.
Could do with some more examples/content from the Professional Services / Consulting sector.
By John M•
Would like some more in depth examples and Week 5 felt like it was a last minute addition. Overall very pleased.
By Brandon M•
Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.
By Marian M•
I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.
By Rahul N•
Really great course.... shows insight into what goes into the marketing of everyday products around the world
By Anthony Y•
Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.
By Yevhen S•
In general, the course is very good. However, it would be nice to split the third topic into several weeks.