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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,694 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2051 - 2075 of 2,254 Reviews for Introduction to Marketing

By Kavish S

May 11, 2020

amazing course, teaches about the basics and each and everything about marketing!

By Mauro J B

May 7, 2020

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn

By tzach l

Feb 20, 2016

Good, clear, lectures.

Two minor issues:

Slides are not available

Tests are too easy

By Adrian B C B

May 1, 2020

We should have summaries of each Week's learnings, other than that great course

By Eseosa I

Feb 16, 2020

The calculation aspect was difficult to understand, but in all, it was awesome!

By Devarshi

Jun 13, 2021

Please provide the slides of the course. It helps a lot along with the videos.

By Sabrina E

Apr 11, 2020

Very complete and easy to follow despite the language barrier and new concepts

By Divya G

Sep 19, 2019

Some of the case studies we were introduced to were absent from the syllabus.

By Federico E

Sep 7, 2018

Good, but a bit messy in the video organization and needs a bit of an update.

By Imanol A

Jan 23, 2017

Some of the lectures were great and innovative, others felt rather out-dated


Oct 14, 2016

Exemplos muito associados à cidades estadunidenses. Sem comparações globais.

By Aravind P

Dec 12, 2015

High quality content which is explained in a way that anyone can understand.

By Cisco J I

May 13, 2020

A great, definitive introduction to key concepts in marketing and branding!

By Nina S

May 21, 2018

Good quality videos with in-video participation prompts to keep you engaged

By Marco L

Nov 29, 2020

Interesting, well delivered concepts. I enjoyed studying marketing basics.

By Adriana W

May 14, 2020

Good guidance into the Introduction to marketing.

Easy to follow analogies.

By Sarah J H

Jun 11, 2018

Loved the course but the materials are from 2013 and so could be updated

By Collins O B

Jun 23, 2017

Great Course! Got to understand most of the basic concepts in marketing.

By huzhanfox

Nov 19, 2018

The lectures are helpful. But no slides download is a bit inconvenient.

By Nancy L

Apr 12, 2018

Course content is very up-to date, but not very structured as a whole.

By Paul G

Mar 30, 2016

Very informative, but I wish it was a bit longer and more indepth! :)

By Kevin S

May 6, 2021

This is a pretty high level overview. It is indeed an "Introduction"

By Joan M

Jul 15, 2019

Very interesting and informative. I got a lot of ideas for my books.

By Qi K

Jan 24, 2018

定位大陆,视频不翻墙无法加载,于是磕磕碰碰靠看字幕学完了这一系列课程。我刚庄行进入MKT领域,很多知识都可以拿来立即使用! 非常感谢!

By Dhruvil K

Jul 2, 2016

The content is very well explained. Must take course for beginners.