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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

11,692 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2076 - 2100 of 2,252 Reviews for Introduction to Marketing

By Malende S

Dec 11, 2017

some quizzes where quite difficult but learnt a lot from course

By Lungisa S

May 24, 2022

This was exceptional course! I'm greatful for the opportunity.

By rebecca

Sep 12, 2019

Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.

By Kat

Aug 25, 2017

Overall great information and easily understood presentations.

By Sarah E

Jun 5, 2017

Could have used more examples to drive home conceptual points.

By Abhishek M

Dec 28, 2015

The course is good and it covers various aspects of marketing.

By Yoshi F T

Mar 7, 2019

It has been possible to learn a basic framework of Marketing.

By Nicholas J N

Jan 14, 2022

Kind of boring but very informative and obviously important

By Deleted A

Jan 3, 2021

Material was well-presented and concepts clearly explained.

By Matilda M

Jul 29, 2018

Great overview, easy to understand without prior knowledge.

By Lauren R

Jul 30, 2020

Examples could get refreshed, otherwise great instruction.

By Tanchanok C

Apr 25, 2020

It’s really useful. I’m happy to be part of this course.

By shikhar p

Apr 22, 2019

good quality ,great insights for people new to marketing

By Josh S

Jun 29, 2018

It's a succinct course in basic principles or marketing.

By Carlos E P

Mar 28, 2016

Simple but updated course and easy to follow. Thank you!

By Gerard O

Apr 27, 2020

Slightly confusing at times, but extremely educational.

By Sarah A

Feb 22, 2020

A great course it was interesting and i had so much fun

By BrandKarma

Apr 22, 2018

Good for newbie like me. More acknowledge for everyone.

By Yuliya C

Feb 27, 2019

interesting course, but some information was outdated.

By Pradeep J

Feb 21, 2016

An excellent course that is original and contemporary.

By VidDoxx

Mar 12, 2017

awesome but make sure that the lectures are readeable

By Ashley E

May 17, 2020

it was a bit of a challenge but I made it thank god.

By Bhaskar A V

Apr 24, 2020

Course is good to understand marketing fundamentals.

By Nienke T

Aug 4, 2017

Interesting material and entertaining professors!

By Houari B

Dec 20, 2016

I have learnt a lot from this course, thank you.