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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
10,510 ratings
2,046 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AT
Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

MK
Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1551 - 1575 of 2,007 Reviews for Introduction to Marketing

By Ricardo P

Nov 24, 2020

Nice job

By Lizzie H

Aug 17, 2020

Amazing!

By Piriyapong W

May 1, 2020

Great st

By Jacques L C

Feb 26, 2020

Love it!

By Jake H

Aug 12, 2018

Good int

By Matteo U

Mar 22, 2018

Love it!

By Afiya A

May 22, 2017

loved it

By Marcella A C J

Apr 2, 2017

Amazing!

By Franco M

May 22, 2016

excelent

By Yifan H

May 11, 2016

值得所有人上的课

By Garvita P

Mar 22, 2021

Awesome

By Subhash C

May 25, 2020

amazing

By Anne S B

Aug 13, 2019

amazing

By M D

Jul 31, 2019

Superb.

By Crony C

Apr 16, 2019

Awesome

By CHAMANCHULA M

Jan 26, 2019

Awesome

By Mohammed H A A

Aug 28, 2018

Love it

By Giovanny B l

Jul 5, 2018

amazing

By Evgeny P

May 1, 2018

Amazing

By Ravikant K

May 14, 2017

Wow....

By ahmet s ş

Apr 24, 2017

great:)

By Ahmed S N

Jan 3, 2017

Perfect

By Mahmoud M

Mar 14, 2016

Awesome

By 宋艳红

Feb 6, 2016

老师讲的挺好的

By Arshad A

Jan 26, 2016

Awesome