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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
10,524 ratings
2,048 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AT
Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

MK
Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1576 - 1600 of 2,009 Reviews for Introduction to Marketing

By 宋艳红

Feb 6, 2016

老师讲的挺好的

By Arshad A

Jan 26, 2016

Awesome

By Rodion B

Nov 15, 2015

Amazing

By Fabio d A

Jan 13, 2021

Great!

By Md. S

Dec 5, 2020

Great!

By School X

Jul 4, 2020

THANKS

By See K H

Nov 13, 2019

Great!

By Eleonora O

Oct 26, 2019

Great!

By Santhosh K M R

Jul 30, 2019

Good C

By Carlos H P A

Jan 9, 2019

Great!

By sameh a

May 29, 2017

thanks

By Peter

Dec 5, 2016

great.

By Neng W

May 24, 2016

Great!

By Tingjiao Z

Jan 14, 2016

终于注册上啦

By 林纳

Jun 7, 2020

great

By IRAKLI N

Apr 25, 2020

great

By Полев М Д

Apr 30, 2019

Great

By Phạm Q C

Jan 9, 2019

great

By Vincent Q

Jul 15, 2017

great

By Deleted A

Jun 21, 2017

ótimo

By osama a a m n

Oct 25, 2016

goood

By Vinicius D S B

Sep 3, 2016

Great

By María F G G

Apr 13, 2016

great

By Askar D

Dec 8, 2015

thanx

By GUO N

Mar 25, 2021

good