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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

9,745 ratings
1,913 reviews

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

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1776 - 1800 of 1,875 Reviews for Introduction to Marketing

By Osama G R A

Jun 23, 2017

how amazing this course is!!

By Michael A

Jul 07, 2017

Good and interesting stuff.

By Beiyu L

Feb 17, 2016

Some data were out of date


Dec 11, 2017

It's a very good course .

By Mansour M A

Aug 24, 2019

great course for bignner

By Jiajia Z

Oct 04, 2017

Really inspiring course.

By Olivia L

Feb 27, 2017

very clear and helpful

By Olga V

Jan 07, 2017

Outdated information

By nkosinathi

Nov 30, 2016

i so love Marketing!

By Miguel A G P

Mar 04, 2016

Preatty good. Do it!

By Simran T

Nov 18, 2015

Great explanations!

By Lee, M

Jan 27, 2020

overall it's good

By Barbara V d S

Mar 07, 2019

Very informative!

By Anshul M

Oct 11, 2018

An eye opener on

By Trung-Anh N

May 30, 2017

Very interesting

By Vinitt J

Jan 11, 2017

Very informative

By Manny L

Jul 17, 2020

Solid course.

By Benjamin

Sep 01, 2017

Good content.

By Danny T

Aug 17, 2017

Great insight

By Blake W

Mar 20, 2017

Great course!

By Oladele I

Dec 06, 2017

Great course

By Ester M B

Oct 14, 2017

Great course

By Alois M

Oct 01, 2017


By Uche N

Apr 07, 2016

Nice course


Sep 03, 2017

very good!