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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,087 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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2151 - 2175 of 2,311 Reviews for Introduction to Marketing

By BrandKarma

Apr 22, 2018

Good for newbie like me. More acknowledge for everyone.

By Yuliya C

Feb 27, 2019

interesting course, but some information was outdated.

By Pradeep J

Feb 21, 2016

An excellent course that is original and contemporary.

By VidDoxx

Mar 12, 2017

awesome but make sure that the lectures are readeable

By Ashley E

May 17, 2020

it was a bit of a challenge but I made it thank god.

By Bhaskar A V

Apr 24, 2020

Course is good to understand marketing fundamentals.

By Nienke T

Aug 4, 2017

Interesting material and entertaining professors!

By Houari B

Dec 20, 2016

I have learnt a lot from this course, thank you.

By Adam T

Apr 2, 2016

The explanation is clear and easy to understand.

By Patricio A

Aug 24, 2017

No pdf presentations to accompany the videos!!

By Valeria E

Nov 25, 2020

Professors Raju part was kind of less active


Dec 26, 2019

It is really a perfect course for beginners

By Lee W B I

Mar 21, 2016

Good teaching and use of relevant examples.

By Mark A U

Feb 9, 2016

very informative course. I Highly recommen

By Matteo S

Mar 16, 2018

great awesome incredible. Loved prof Kahn.


Apr 1, 2020

Good course with a touch of practicality.


Oct 28, 2018

Please update the course latest examples.

By Blair E S

Sep 26, 2019

Fun, interactive and thorough. Thank you

By Deleted A

Apr 18, 2016

I learnt so much to benefit my business!

By Mohammed L

May 10, 2021

professional professors , thank you lot

By Kadiatou B

Oct 4, 2020

Module 3 was too long, should be split.

By Ntsako F N

Jul 13, 2016

Very insightful and interesting course.

By Hesham m s

Jan 13, 2023

i learned a lot about Market technique

By Mohamed O E

Oct 8, 2019

Fantastic course, i have learned a lot

By Gabriel F

May 13, 2016

Good contents, tests are well designed