Northwestern University
¿Qué son los medios sociales?
Northwestern University

¿Qué son los medios sociales?

Course

Gain insight into a topic and learn the fundamentals

Randy Hlavac

Instructor: Randy Hlavac

7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

4 quizzes

Taught in Spanish

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There are 4 modules in this course

En este primer módulo, aprenderás cuáles son los objetivos, la estructura y los trabajos para entregar de los MOOC del programa de especialización “Marketing en los medios sociales”. También comprenderás cómo los MOOC del programa de especialización se complementan entre sí para crear una experiencia realmente única que se puede llevar a la práctica.

What's included

7 videos6 readings

En este módulo, no solo aprenderás cómo la revolución digital ha alterado el mercado, sino también cómo comprender este caótico mundo digital.

What's included

7 videos3 readings1 quiz

En este módulo, aprenderás a ver a los medios sociales como un todo integral, centrado en los consumidores y en los interesados, flexible, global, simultáneo e integrado. Luego, realizarás un trabajo de evaluación entre pares en el que tendrás que delimitar tu público objetivo en los medios sociales.

What's included

9 videos1 reading1 quiz1 peer review

En este módulo, comprenderás la importancia de los macrodatos y aprenderás cómo manejar todos los medios sociales que evolucionan rápidamente y que se usan en la actualidad. También aprenderás la diferencia entre redes sociales y comunidades sociales, y las razones por las que se forman. Luego, prepararás las redes sociales que usarás a lo largo del programa de especialización.

What's included

9 videos4 readings2 quizzes

Instructor

Randy Hlavac
Northwestern University
13 Courses262,065 learners

Offered by

Recommended if you're interested in Marketing

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