Chevron Left
Back to What is Social?

Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,033 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

Filter by:

1026 - 1042 of 1,042 Reviews for What is Social?

By Yangfan W

Mar 23, 2016

By Seraj A

Jan 19, 2016

By Christine a

Dec 12, 2015

By Shari W

Jan 19, 2021

By Shiraz J

Jan 27, 2017

By Wendy

Apr 26, 2020

By UFITINEMA R M

Oct 5, 2020

By JRN C

Sep 24, 2020

By Jhordy H S d A

Aug 28, 2020

By Giuseppe S

Oct 19, 2016

By Samyak D

Aug 13, 2020

By Jai S S

Aug 5, 2017

By Lorrie A M

Nov 17, 2019

By Alicia N

Jul 11, 2020

By Michael G S A E

Sep 10, 2017

By Lucy

May 14, 2020

By Александр Е

Jan 19, 2021