Alex Genadinik

Public Relations And Publicity Specialization

Alex Genadinik

Public Relations And Publicity Specialization

Master Publicity, PR, and Personal Branding.

Earn media exposure, build your brand, manage your reputation, and grow your online visibility.

Alex Genadinik

Instructor: Alex Genadinik

What you'll learn

  • Develop and execute publicity and PR strategies to increase media exposure, credibility, and brand awareness.

  • Create press releases and media outreach campaigns to earn press coverage, podcast appearances, and other publicity.

  • Build and protect a strong personal or business brand through SEO, content, YouTube, and online reputation management.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

August 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 7 course series

Press Coverage, Publicity And Public Relations

Press Coverage, Publicity And Public Relations

Course 1, 1 hour

What you'll learn

Skills you'll gain

Category: Earned Media
Category: Media Relations
Category: Copywriting
Category: Media Strategy
Category: Case Studies
Category: Promotional Strategies
Category: Public Relations
Category: Press Releases
Category: Marketing and Public Relations

What you'll learn

  • Learn to write and publish attractive press releases!

Skills you'll gain

Category: Writing
Category: Promotional Strategies
Category: Press Releases
Category: Search Engine Optimization
Category: Marketing Strategies

What you'll learn

Skills you'll gain

Category: Product Promotion
Category: Promotional Strategies
Category: Public Relations
Category: Earned Media
Category: Web Presence
Category: Blogs
Category: Brand Management
Category: Search Engine Optimization
Category: Media Relations
Category: Podcasting
Category: Brand Awareness
Category: Lead Generation
Vibe Coding To Create An SEO-Optimized Website

Vibe Coding To Create An SEO-Optimized Website

Course 4, 2 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Prompt Engineering
Category: Vibe coding
Category: Frontend Performance
Category: AI Workflows
Category: Content Optimization
Category: No-Code Development

What you'll learn

Skills you'll gain

Category: Thought Leadership
Category: Marketing
Category: Marketing Strategies
Category: Web Presence
Category: Influencing
Category: Coaching
Category: LinkedIn

What you'll learn

Skills you'll gain

Category: Branding
Category: Content Scheduling
Category: Social Media Content
Category: Social Media
Category: Content Development and Management
Category: Marketing Strategies
Category: Social Media Strategy
Category: Content Strategy
Category: Content Creation

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Search Engine Optimization
Category: Branding
Category: Web Presence

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
130 Courses54,059 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."